Senior CRM & Lifecycle Marketing Strategist

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RP3 Agency

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2009

🤝 B2B

👥 B2C

📱 Media

B2B • B2C • Media

RP3 Agency is a strategically-led creative agency dedicated to unlocking the full potential of brands through data-driven strategies and immersive storytelling. Established in 2009, they focus on creating meaningful content and design that resonates, while also providing media planning and digital solutions for their clients. With a strong belief in the power of good, RP3 Agency aims to foster great relationships and results, serving a diverse clientele in various sectors including financial services and education.

📋 Description

• Lead customer journey mapping and lifecycle marketing strategy across the full customer funnel • Design, build, and optimize automated email, SMS, and nurture programs within Salesforce Marketing Cloud and other CRM platforms such as Active Campaign • Develop audience segmentation strategies that improve engagement, conversion, and retention • Partner with creative and content teams to develop messaging frameworks and communications that support customer journey objectives • Analyze campaign performance and customer behavior to identify optimization opportunities and improve business outcomes • Translate business objectives into CRM programs, automation workflows, and measurement frameworks • Collaborate with analytics teams to establish KPIs, reporting structures, and attribution methodologies • Ensure data quality, audience integrity, and proper campaign tracking across CRM platforms • Serve as a trusted advisor to clients, presenting recommendations, performance insights, and strategic opportunities • Stay current on CRM, marketing automation, and lifecycle marketing best practices and identify opportunities to enhance client programs.

🎯 Requirements

• 5+ years of experience in CRM, lifecycle marketing, marketing automation, or customer engagement strategy • Deep understanding of customer journey mapping, lead nurturing, and lifecycle marketing principles • Experience building and optimizing automated marketing programs within Salesforce Marketing Cloud or similar platforms • Strong analytical skills with the ability to translate performance data into actionable recommendations • Experience developing segmentation strategies and audience targeting approaches • Strong project management and client relationship skills • Ability to collaborate effectively across strategy, media, analytics, and creative disciplines • Experience developing or guiding email and SMS content strategy • Strong communication and presentation skills, with the ability to explain complex CRM concepts to non-technical audiences.