Digital Strategist, Buyer

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

👻 Ghost score 12%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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RR Digital

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2024

📣 Marketing

⚖️ Legal

🤝 B2B

Marketing • Legal • B2B

RR Digital is a founder-led, independent digital marketing agency built specifically to grow plaintiff law firms (particularly personal injury and mass tort practices). The firm focuses on outcome-driven acquisition systems — paid media optimized for case economics, technical SEO and long-form content to capture high-intent search traffic, intake/conversion optimization across touchpoints, and brand/media authority work — all organized around the single objective of generating more signed cases. RR Digital emphasizes founder accountability, specialist practitioners with legal-marketing experience, and transparent, outcome-focused reporting rather than traditional retainer or rate-card models.

📋 Description

• Build, manage, and optimize Google Ads campaigns across Search, Performance Max, Local Services Ads, Demand Gen, and YouTube for high-intent legal lead generation • Build, manage, and scale paid social campaigns primarily across Meta (Facebook and Instagram), with opportunities to expand to LinkedIn, TikTok, or Reddit • Develop holistic omni-channel paid media strategies aligned with client goals • Perform daily monitoring and hands-on optimization of search terms, negative keywords, bidding strategies, audience targeting, creative assets, and ad copy • Analyze CPL, CPA, conversion rates, impression share, Quality Score, and lead quality to scale accounts efficiently • Execute continuous A/B testing across search copy, ad extensions, audience segments, creative assets, and landing page experiences • Troubleshoot tracking, attribution, conversion actions, Google Tag Manager, GA4, Google Ads tags, and Meta pixels • Maintain campaign setup, budget management, and reporting processes • Present performance insights, strategies, and updates to internal teams and clients • Drive measurable growth for law firm clients through paid media, SEO, web development, and marketing technology

🎯 Requirements

• Candidates must be based in the United States and authorized to work without sponsorship • 5+ years of experience managing performance-driven paid media campaigns, with a strong, proven track record in Google Ads (Search/PPC) • Deep, hands-on experience with Google Ads Manager, Google Analytics 4 (GA4), and Meta Ads Manager • Proven experience scaling lead generation campaigns while maintaining efficiency and ROI targets • Technical proficiency with campaign attribution, conversion tracking, GTM, and performance reporting platforms such as Looker Studio, Domo, Tableau, or Power BI • Mastery of SEM fundamentals: match types, negative keyword strategies, Quality Score optimization, and automated bidding strategies • Strong understanding of performance marketing, lead generation, and multi-touch user journeys • Strong analytical, organizational, and problem-solving skills with excellent attention to detail • Ability to work independently, manage multiple client accounts, and take ownership of performance • Preferred: experience managing paid search and paid social campaigns for the legal vertical • Preferred: experience marketing legal services or working within highly regulated, competitive industries with high CPCs • Preferred: agency experience managing multiple client accounts simultaneously • Preferred: Google Ads and Meta Paid Ads Certifications • Preferred: experience with Google Local Service Ads

🏖️ Benefits

• 401(k): Match 100% of employee contributions up to 4% • Unlimited Manager-Approved Paid Time Off • Health Insurance: Aetna PPO & EPO options (Subsidized $300 per month) • Dental & Vision Insurance: Guardian • Company-provided MacBook • Fully Remote