Copywriter, Product Marketing

🔥 15 hours ago

🇺🇸 United States – Remote

💵 $130k - $200k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎁 Product Marketing

👻 Ghost score 0%

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Runway

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2018

🤖 Artificial Intelligence

☁️ SaaS

📱 Media

Artificial Intelligence • SaaS • Media

Runway is a company building foundational "Real-World Intelligence" — large models and systems that can understand, simulate and act in the visual world. It offers three main product platforms built on these models: Runway Creative, an all‑in‑one cloud creative suite for generating and editing video, images and audio for individuals and teams; Runway Dev, an AI media platform and API for developers to run models, compose pipelines and trigger workflows; and Runway Robotics, a toolkit for photorealistic simulation, policy inference and synthetic data generation powered by their General World Model (GWM-1). Runway also publishes research (e. g. , GWM-1, Gen-4. 5 video model) and serves both individual creators and enterprise customers.

📋 Description

• Write landing page copy, ad copy, and performance marketing assets driving acquisition and conversion • Own in-product copy, including onboarding flows, feature announcements, tooltips, modals, upgrade prompts, and CTAs • Write lifecycle and product emails for launches, re-engagement, onboarding sequences, and feature adoption • Own narratives for launch videos and short-form product films • Write scripts and sharpen others’ drafts to clarify product value • Partner with product marketing on positioning, messaging frameworks, and go-to-market copy for new releases • Collaborate with design and product teams to shape the in-product writing experience • Write and iterate A/B test variants across landing pages, emails, and ads • Translate complex technical product capabilities into clear, compelling language for varied audiences • Maintain consistency in product voice and terminology across touchpoints • Report to the Creative Director of Product Marketing • Help shape how users discover, understand, and adopt Runway’s AI simulation and creative products

🎯 Requirements

• 4+ years of experience in product copywriting, growth marketing, or a related writing role at a tech or SaaS company • Portfolio demonstrating performance marketing, product copy, and in-product writing • Strong conversion-oriented writing ability focused on clarity, action, and outcomes • Experience writing in-product copy, including onboarding, feature education, and UX microcopy • Comfort working with test results, funnel metrics, and engagement data • Experience partnering with product, design, and growth teams in a fast-moving environment • Ability to context-switch across multiple launches and workstreams without losing quality • Experience in AI, creative tools, or developer-adjacent products is a strong plus • Candidates located in the US must be authorized to work in the US • Must provide a portfolio and LinkedIn profile

🏖️ Benefits

• Competitive market-based salary • Equal opportunity to succeed • Diverse and inclusive workplace • Potential compensation range consideration based on experience, skill level, qualifications, and internal equity • Offices in New York, San Francisco, Seattle, London, Paris, and Tel Aviv