Lifecycle Marketing Manager

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Runway

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2018

🤖 Artificial Intelligence

☁️ SaaS

📱 Media

Artificial Intelligence • SaaS • Media

Runway is a company building foundational "Real-World Intelligence" — large models and systems that can understand, simulate and act in the visual world. It offers three main product platforms built on these models: Runway Creative, an all‑in‑one cloud creative suite for generating and editing video, images and audio for individuals and teams; Runway Dev, an AI media platform and API for developers to run models, compose pipelines and trigger workflows; and Runway Robotics, a toolkit for photorealistic simulation, policy inference and synthetic data generation powered by their General World Model (GWM-1). Runway also publishes research (e. g. , GWM-1, Gen-4. 5 video model) and serves both individual creators and enterprise customers.

📋 Description

• Own the day-to-day execution and optimization of Runway’s lifecycle marketing programs, initially focused on email • Build, QA, schedule, and launch campaigns for onboarding, activation, product education, feature adoption, retention, re-engagement, and monetization • Translate product launches, updates, and capabilities into lifecycle campaigns with product marketing and product teams • Develop audience segments based on channels, user behavior, lifecycle stage, product usage, plan type, persona, and engagement • Analyze campaign performance and recommend what to retain, change, and test next • Run A/B tests across messaging, subject lines, creative, segmentation, timing, cadence, and calls to action • Brief creative and content teams on campaign assets • Improve reporting on email performance, activation, retention, conversion, and downstream business impact with growth and data teams • Support lifecycle communications for launches, feature releases, events, community initiatives, creator programs, and key marketing moments

🎯 Requirements

• 3–6 years of experience in lifecycle marketing, CRM, email marketing, growth marketing, or a related role • Experience building and executing email or lifecycle campaigns in a fast-moving consumer, prosumer, SaaS, marketplace, creative, or technology environment • Strong understanding of onboarding, activation, retention, re-engagement, monetization, segmentation, and experimentation • Hands-on experience with email, CRM, lifecycle, or marketing automation tools • Comfort working with user segments, campaign logic, behavioral triggers, and performance reporting • Ability to analyze campaign performance and translate data into clear recommendations • Strong project management skills and comfort managing multiple campaigns, stakeholders, timelines, and dependencies • If located in the US, authorization to work in the US is requested in the application