Paid Media Analyst

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RYNO Strategic Solutions, LLC

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2008

☁️ SaaS

Marketing • Digital Marketing • SaaS

RYNO Strategic Solutions, LLC is a leading digital marketing agency focused primarily on the home services and improvements industry. They offer a wide range of marketing services including search engine optimization (SEO), pay-per-click (PPC) advertising, website design, social media marketing, video production, and local services ads (LSA) management. By being a Google Premier Partner, they focus on increasing the quantity and quality of organic traffic for home service businesses such as HVAC, plumbing, electrical, and more. Their proprietary RYNOtrax™ reporting system provides transparent metrics to help businesses understand their customer sources and identify opportunities for growth. Through tailored campaigns, RYNO Strategic Solutions aims to significantly enhance the digital presence and business growth of their clients in the home services sector.

📋 Description

• Create, manage and optimize paid media campaigns for clients across a variety of industries on Google, Bing, Meta, and other ad networks aligned with their established paid media goals • Monitor the pacing of paid media campaigns to ensure no under or over delivery. • Analyze the performance of paid campaigns to develop and implement proactive and reactive strategies to continually improve performance • Track and report performance metrics of paid marketing campaigns for internal and external stakeholders • Effectively communicate what is happening in the campaigns, why it’s happening and what we’re doing about it to continually improve performance to internal and external stakeholders • Conduct and communicate competitive client research and develop and implement offensive and defensive strategies to position clients in front of their competitors through paid media campaigns • Provide recommendations to necessary stakeholders on landing page optimizations and strategies to improve paid media performance • Keep up to date with paid media best practices and planning and research tools • Collaborate with Paid Media Operations team on new account and/or new campaign launches • Provide support to internal stakeholders as it relates to relevant paid media requests • Additional job duties as assigned by management

🎯 Requirements

• 1-2 years of paid media experience in an agency environment • Client-facing experience preferred, including participating in meetings, communicating campaign updates, and building positive client relationships • Experience creating and maintaining performance reports using platforms such as Looker Studio, NinjaCat, etc. • Coachability: Demonstrates a growth mindset by actively seeking, embracing, and applying feedback to continuously improve performance and adapt to evolving processes and priorities • Excellent attention to detail, with the ability to maintain accuracy across campaign setup, optimization, reporting, and quality assurance • Strong written and verbal communication skills, with the ability to collaborate effectively with internal teams and communicate clearly with clients • A desire to think strategically, proactively, and creatively, focusing on innovative and data-driven solutions • Strong work ethic with the ability to prioritize tasks, meet deadlines, and consistently deliver high-quality results in a fast-paced agency environment • Exceptional organizational and time management skills, with the ability to manage multiple projects, competing priorities, and deadlines simultaneously • Basic to intermediate Microsoft Excel skills, including working with formulas, sorting and filtering data, and creating reports to support campaign analysis • Ability to work independently and within a team environment

🏖️ Benefits

• Remote-first culture with flexible work options • Performance based bonuses to reward excellence • Medical, Dental, Vision, and Life Insurance • 401(k) matching to help you plan for your future • 6 weeks of paid parental leave for new parents • $2,000 annual tuition reimbursement for continued education • Wellness stipend to support your health and fitness • Monthly data stipend to support your remote work environment • Paid vacation and sick time off for work-life balance • 11 paid holidays to enjoy throughout the year • Paid days for a Cause to give back to your community • Paid birthday holiday to celebrate your special day • Comprehensive Employee Assistance Program for personal support • Leadership and career advancement opportunities • Anniversary rewards to celebrate milestones • Inclusion, Diversity, Equity & Access (IDEA) Committee • Awesome team merch!