Campaign Manager, CRM – Lifecycle

🔥 1 minute ago

⛰️ Colorado – Remote

⛰️ Colorado – Remote

💵 $85k - $135k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

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DaVita Kidney Care

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1994

⚕️ Healthcare Insurance

💰 Post-IPO Debt on 2021-02

Healthcare Insurance

DaVita Kidney Care is a leading healthcare company that provides dialysis and related treatments for patients with kidney disease. Committed to improving the quality of life for its patients, DaVita focuses on offering integrated kidney care and supporting its diverse team of healthcare professionals, including nurses, dietitians, social workers, and patient care technicians. The company emphasizes a strong culture, career development, and comprehensive benefits to create an inclusive and supportive work environment for its employees.

📋 Description

• The Digital CRM & Lifecycle team is looking for a Campaign Manager to own lifecycle campaign design from channel strategy through build. • This role serves both patient and business audiences across email, SMS, and IVR. • Define the campaign logic, and carry it far enough into execution that the technical operations team can build it. • Design personalized campaigns and engagement programs across audience types. • Manage day-to-day stakeholder communication, set realistic expectations on timelines and scope at intake, provide regular status updates through build and launch. • Own strategy and design of lifecycle campaigns across email, SMS, and IVR for patient and business audiences. • Produce build-ready campaign specifications for the CRM Technical and Operations team.

🎯 Requirements

• Bachelor’s degree required. • 5 to 7 years of experience in CRM, lifecycle, or campaign strategy with direct ownership of journey design. • Working fluency in Salesforce Marketing Cloud, including Journey Builder, Automation Studio, and Email Studio; able to write specifications a technical team can build from without translation. • Hands-on segmentation experience, ideally with a CDP (Salesforce Data Cloud preferred); comfortable defining audience logic, data requirements, and entry criteria. • Strong understanding of email and SMS compliance: consent management, suppression, deliverability, CAN-SPAM, TCPA. • Experience working with technical delivery teams in an agile framework; able to write acceptance criteria, participate in UAT, and manage campaign scope through build. • Experience defining and reporting on campaign success metrics; comfortable with performance data and optimization decisions. • Strong stakeholder management skills: track record of setting and holding expectations with business partners, communicating status proactively, and navigating competing priorities without escalation. • Experience writing BRDs or equivalent requirements documentation for technical delivery teams. • Strong writing skills; able to draft creative briefs and perform light copywriting across email and SMS. • Familiarity with AI tools for content and creative workflows, with sound judgment on where human review is required. • Healthcare experience preferred. • Experience across both consumer and B2B or professional audiences preferred; comfort designing campaigns for healthcare providers or referral channels is a plus.

🏖️ Benefits

• Comprehensive benefits: Medical, dental, vision, 401(k) match, paid time off, PTO cash out • Support for you and your family: Family resources, EAP counseling sessions, access Headspace ® , backup child and elder care, maternity/paternity leave and more • Professional development programs: DaVita offers a variety of programs to help strong performers grow within their career and also offers on-demand virtual leadership and development courses through DaVita’s online training platform StarLearning.