Demand Generation Manager

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $120k - $130k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

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Balto

WebsiteLinkedInAll Job Openings

1 - 10 employees

👥 B2C

🛍️ eCommerce

🧘 Wellness

B2C • eCommerce • Wellness

Balto is a French pet care brand focused on improving dogs' wellbeing through veterinary-formulated supplements, kibble, and treats. The company sells directly to consumers via its online shop, highlights scientific formulation and GMP+ certification, and promotes products for joints, skin, digestion, dental hygiene, and relaxation. Balto emphasizes customer satisfaction with high Trustpilot ratings, a loyalty program (Club Balto), and claims to have helped over 75,000 dogs.

📋 Description

• Run multi-channel campaigns that drive pipeline like a freight train • Build lead nurture flows that actually work (no spray-and-pray nonsense) • Partner with Sales to drive MQLs to SQLs to $$$ • Own programs end to end, from the big idea to the “here’s what the numbers say” readout • Build the webinar on the backend within the platform: setup, registration, reminders, and all the technical plumbing that makes it run smoothly • Put together the content: topic, agenda, slides, and messaging that people actually want to show up for • Drive registration and attendance: promotion, email, social, and outbound working together to fill the room • Be ready for follow-up the moment it ends: segmented lists, timely outreach, and a clear next step for every attendee and no-show • Nurture those leads all the way through: hand-offs to Sales, nurture flows, and reporting on what the webinar actually drove pipeline • Co-own the BDR outbound strategy with Sales: target account lists, sequences, and messaging that actually book meetings • Fuel outbound with marketing muscle: intent data, ABM, and engagement signals that give BDRs a warm reason to reach out • Tighten the handoff so MQLs and outbound replies get worked fast and nothing slips through the cracks • Own Balto’s social media presence: strategy, content calendar, and day-to-day posting across channels • Partner with the team on thought leadership, launches, and campaigns that show up everywhere they should • Launch fast, learn faster: A/B test headlines, landing pages, emails, CTAs, and outbound sequences • Optimize the full funnel for conversion, from ad click and cold email to closed-won • Own your corner of HubSpot (and make it your playground) • Set up automations that work while you sleep • Track attribution like a hawk and make reporting actually useful • Keep the data clean so routing, reporting, and BDR follow-up all run on signal you can trust • Craft go-to-market plans that don’t get ignored • Create customer stories, launch assets, and messaging that hits • Show the world how Balto’s AI is actually changing the game • Launch a chatbot? Done it. Test a weird new paid channel? Let’s go. If it drives pipeline, it’s fair game.

🎯 Requirements

• Roughly 3 to 5+ years in demand gen or B2B SaaS marketing (ideally a mix of demand gen and marketing ops) • Extremely detail-oriented. You catch the broken link, the wrong merge field, and the typo in the subject line before anything ever goes out • Genuinely excited to build and create from the ground up, not just maintain what already exists • Experience running webinars end to end, from platform setup to post-event lead nurture • Experience working with Sales and BDR/SDR teams on outbound: you get sequences, target account strategy, and what makes a rep’s outreach actually land • Comfortable running social media for a brand and building an audience • You know your way around HubSpot, landing page builders (WordPress), and analytics tools • You’ve actually run A/B tests (not just read about them on LinkedIn) • You write killer copy that converts, not just “clever,” but effective • You’re data-obsessed and results-driven: if it doesn’t move the needle, it doesn’t matter • You’re AI-Native Balto doesn’t just build AI, we live it. AI is how we work every single day.

🏖️ Benefits

• fully remote (work from anywhere in the U.S.) • smart and supportive AI-obsessed teammates • real ownership with a clear path to grow • great benefits like healthcare • 401(k) • unlimited PTO • learning stipends • and more.