Associate Director, Paid Search, Feeds & Shopping

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🔥 0 minutes ago

🌽 Illinois – Remote

🌽 Illinois – Remote

💵 $97k - $118k / year

⏰ Full Time

🟠 Senior

📈 Performance Marketing

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S4 Capital Group

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

Founded 2018

Advertising • Marketing • Technology

S4 Capital Group is a new age digital advertising, marketing, and technology services company. Operating within the rapidly expanding segment of the advertising and marketing services market, S4 Capital aims to disrupt traditional models by focusing exclusively on digital content, data, and media. With a mission to provide seamless and integrated services globally, they specialize in creating engaging stories, transforming data into actionable insights, and building digital architectures to enhance customer experiences. The company emphasizes sustainability and responsible business practices as a central part of its ethos.

📋 Description

• Own paid search strategy across Google Ads and Microsoft Advertising for a portfolio of commerce-driven clients, with Shopping, Performance Max, and standard search working as one system. • Treat feed optimization as a core discipline: audit, restructure, and continuously improve product feeds (titles, attributes, GTINs, custom labels, supplemental feeds) to maximize coverage, relevance, and ROAS. • Participate in new business pitches. • Architect campaign and feed segmentation strategies that give buyers control inside increasingly automated, AI-driven products. • Partner with clients and internal teams on the full shopping experience — landing pages, PDP quality, merchant feed health, promotions, and conversion tracking — so media spend lands on a page that converts. • Set the measurement frame: ROAS, new-customer acquisition, margin-aware bidding, incrementality, and feed-level performance diagnostics. • Lead, mentor, and grow a team of search and feed specialists; raise the bar on QA, hygiene, and documentation. • Stay ahead of platform changes — Performance Max evolution, AI Max, retail media adjacencies, and the shift toward signal- and feed-driven buying — and translate it into client roadmaps. • Act as a senior point of contact for clients: present strategy, defend recommendations with data, and build trust.

🎯 Requirements

• 7+ years in paid search / performance media, with deep, demonstrable experience in Shopping and feed-driven campaigns at meaningful spend. • Genuine feed fluency — you've worked directly with Merchant Center, feed management tools (e.g., Feedonomics, Versafeed, Productsup, or similar), and know how feed structure drives auction outcomes. • Strong command of Google Ads (Shopping, Performance Max, search) and ideally Microsoft Advertising and retail media platforms. • A commerce mindset: comfort with margin, AOV, LTV, and the mechanics of how a feed connects to a storefront. • Experience leading people and owning client relationships at a senior level, ideally in an agency or managed-service environment. • Excellent communication and the ability to make complex feed/search strategy legible to non-specialist stakeholders.

🏖️ Benefits

• Excellent, full coverage medical, dental, and vision insurance - more about our coverage here! • Generous PTO and 15 company-wide holidays • 401k with company contribution • Paid parental leave • Work-life balance with an emphasis on personal well-being • Career growth in a disruptor space & entrepreneurial opportunities within the Monks network • A globally diverse & inclusive culture with employee resource groups such as S4 Melanin, Pride.Monks, Cultura.Monks, and more! • Authentic commitment to DEI efforts and sustainable growth.