Director of Digital Merchandising – GTM

🔥 0 minutes ago

🏄 California – Remote

🏄 California – Remote

⏰ Full Time

🔴 Lead

🎁 Product Marketing

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RYZE

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2020

☁️ SaaS

🛍️ eCommerce

💰 $1.5M Seed Round - RYZE Superfoods on 2022-03

SaaS • eCommerce

RYZE is a link-in-bio platform that lets creators, brands, and agencies build customizable mini storefronts and landing pages for social profiles. It offers drag-and-drop templates, payment integrations (Stripe, PayPal) to sell digital and physical products, booking and appointment scheduling, affiliate management, tipping and crowdfunding features, email and phone capture, and built-in analytics. The service is free to create and designed to help users monetize social traffic and manage multiple Bio Sites from one dashboard.

📋 Description

• Own RYZE's product mix and sell strategy across DTC and marketplace — Amazon, TikTok Shop, Walmart, and Target • Define products, bundles, and pack types for sales • Build the bundling, add-on, and attach strategy that grows basket size and lifetime value • Own discount and incentive architecture and promotional calendar • Lead on-site merchandising and champion navigation, search, and product-page improvements • Partner with Innovation and R&D on product go-to-market strategies • Forecast demand and support inventory readiness in collaboration with Operations • Drive alignment across Engineering, Design, Creative, and Performance teams

🎯 Requirements

• 5+ years of experience leading digital merchandising, product marketing, commercial strategy, or go-to-market initiatives for a consumer brand • 4+ years of experience managing complex cross-functional projects and product launches within DTC, CPG, or eCommerce environments • Strong understanding of creating product, offer, and customer experience across channels • Proficiency in data analysis and customer insights • Comfortable partnering with Engineering, Design, Marketing, Operations, Finance, and Commercial teams • Experience with Shopify, Amazon, TikTok Shop, and other digital marketplaces; Walmart and Target experience is a plus

🏖️ Benefits

• Join a fully remote, global company • Mission to help people feel better every day through superfoods • Opportunity for passionate individuals to grow impact and community