Senior Analyst, Field Marketing

🔥 11 hours ago

⚔️ Virginia – Remote

⚔️ Virginia – Remote

💵 $94k - $142.3k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 0%

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Salesforce

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1999

💼 Consulting

📣 Marketing

☁️ SaaS

Consulting • Marketing • SaaS

Salesforce is a leading cloud-based software company that provides a comprehensive customer relationship management (CRM) platform. The platform connects all company data and teams on an integrated, AI-driven system to improve sales, customer service, and marketing efforts. Salesforce offers scalable solutions for businesses of all sizes, including small and medium enterprises, and provides industry-specific solutions to modernize operations, save time, and reduce costs. Salesforce also offers educational resources through Trailhead and a wide selection of apps on AppExchange to extend its CRM capabilities.

📋 Description

• Develop and execute strategic field marketing plans aligned with business goals and drive pipeline for the AMER team • Align with sales to create marketing campaigns addressing customer pain points, driving pipeline, and accelerating deal cycles • Plan and deliver events, webinars, and digital campaigns to increase brand awareness, generate leads, and support pipeline progression • Analyze marketing performance and optimize campaign effectiveness, ROI, and conversion rates • Align with Sales and Marketing leadership on campaign priorities, program feedback, and sales enablement opportunities • Partner with marketing channel owners, including email and paid media, on a cohesive nonprofit marketing strategy • Stay current on nonprofit sector trends to inform marketing messaging and strategy • Lead integrated marketing campaigns across email, digital, events, and paid media • Collaborate with Product Marketing, Industry Experts, and Program Managers on scalable campaigns • Manage agency and vendor relationships across live and digital experiences • Evaluate and optimize campaign performance using data dashboards and reporting tools • Support thought leadership and content marketing aligned to sector trends and customer needs

🎯 Requirements

• 5 years of marketing experience in B2B or mission-driven organizations, preferably with exposure to the nonprofit sector • Understanding of nonprofit industry dynamics, language, and values • Strong organizational and analytical skills with a track record of using data to inform strategy • Demonstrated experience with integrated campaigns, email marketing, and lead nurturing • Excellent communication and storytelling skills, including the ability to present insights clearly to stakeholders • Experience with Salesforce CRM, Business Intelligence tools (e.g., Tableau, Einstein Analytics), and marketing automation platforms is a plus

🏖️ Benefits

• Time off programs • Medical insurance • Dental insurance • Vision insurance • Mental health support • Paid parental leave • Life insurance • Disability insurance • 401(k) • Employee stock purchasing program • Incentive compensation may be available for certain roles • Equity may be available for certain roles