Senior Customer Lifecycle Marketing Manager

🔥 16 hours ago

🏈 Alabama, Arizona, +26 more states – Remote

🏈 Alabama – Remote 🌵 Arizona – Remote 🏄 California – Remote ⛰️ Colorado – Remote 🦌 Connecticut – Remote 🐊 Florida – Remote 🌽 Illinois – Remote 🐎 Kentucky – Remote ⚜️ Louisiana – Remote 🦞 Maine – Remote 🗻 New Hampshire – Remote 🏖️ New Jersey – Remote 🗽 New York – Remote 🌲 North Carolina – Remote 🏈 Ohio – Remote 🌲 Oregon – Remote 🦀 Maryland – Remote 🚗 Michigan – Remote ❄️ Minnesota – Remote 🏰 Missouri – Remote 🔔 Pennsylvania – Remote 🌴 South Carolina – Remote 🎸 Tennessee – Remote 🤠 Texas – Remote ⛷️ Utah – Remote 🍁 Vermont – Remote ⚔️ Virginia – Remote ☕ Washington – Remote

⏰ Full Time

🟠 Senior

🎡 Marketing

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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ServiceTrade

WebsiteLinkedInAll Job Openings

51 - 200 employees

💼 Consulting

📦 Logistics

🏥 Healthcare

Consulting • Logistics • Healthcare

ServiceTrade is the software platform that helps commercial HVAC, mechanical, and fire contractors grow their profits. During a persistent skilled labor shortage, contractors use ServiceTrade to control the costly chaos of on-demand work and effectively deliver contract commitments. ServiceTrade streamlines service and project operations to reduce administrative costs, optimizes field performance to increase revenue per technician, and boosts sales and client retention to grow margins. Over 1,300 commercial contractors trust ServiceTrade’s 11+ years of experience to help them manage over 13 million assets and invoice over $7. 5 billion in revenue annually.

📋 Description

• Develop and own ServiceTrade’s customer lifecycle marketing strategy across onboarding, adoption, engagement, expansion, retention, renewal, and advocacy • Map the customer journey and identify moments where marketing can improve customer experience and business outcomes • Build a prioritized lifecycle marketing roadmap aligned with company, revenue, and customer success objectives • Identify customer experience gaps and develop programs to address them • Create differentiated lifecycle strategies based on customer segment, industry, maturity, product adoption, and other attributes • Design and execute integrated, multi-channel lifecycle programs • Develop automated and triggered customer journeys based on lifecycle stage, behavior, product usage, and other signals • Build programs that accelerate onboarding and adoption, deepen engagement, introduce additional capabilities, and reinforce platform value • Partner with Customer Success and Account Management on scalable marketing programs • Test and optimize programs based on engagement and business performance • Develop expansion, retention, renewal, and customer education programs • Own and evolve customer advocacy programs including references, referrals, testimonials, reviews, and customer stories • Define KPIs and measurement frameworks for customer lifecycle marketing • Use customer, product, engagement, and revenue data to identify opportunities and prioritize programs • Develop segmentation strategies for personalized customer experiences • Communicate insights, performance, and recommendations to Marketing and cross-functional leadership • Serve as marketing leader for the post-sale customer lifecycle • Build partnerships across Customer Success, Account Management, Demand Marketing, Product Marketing, Product, RevOps, Sales, and Brand • Establish ownership and operating rhythms for cross-functional lifecycle initiatives • Influence priorities and drive programs forward without direct authority • Build a lifecycle marketing engine that improves adoption, engagement, expansion, retention, advocacy, and customer lifetime value

🎯 Requirements

• 7+ years of B2B marketing experience, with significant experience in customer marketing, lifecycle marketing, growth marketing, or a related discipline • Experience building and owning customer lifecycle strategies within a B2B SaaS or recurring-revenue business • Demonstrated ability to move beyond campaign execution and independently identify problems, develop strategies, and build programs from the ground up • Strong understanding of the SaaS customer journey and the drivers of adoption, engagement, retention, expansion, and advocacy • Experience building segmentation, nurture, triggered, and automated lifecycle programs • Experience developing customer advocacy programs, including references, referrals, customer stories, reviews, or similar initiatives • Strong analytical skills and demonstrated ability to use customer and behavioral data to make decisions • Experience connecting marketing programs to business outcomes rather than relying solely on engagement metrics • Strong cross-functional leadership skills and experience partnering with Customer Success, Account Management, Sales, Product, Product Marketing, and Revenue Operations • Excellent written and verbal communication skills • Ability to operate independently, navigate ambiguity, establish priorities, and move complex initiatives forward • A builder mentality — you see gaps, develop solutions, and take ownership of making them happen • Must reside in one of the listed states to be considered • Must be authorized to work in the U.S.

🏖️ Benefits

• Medical through Cigna, PPO and HDHP options, including a Health Savings Account with company contributions • Dental and Vision through Unum • Flexible Spending Account and Dependant Care Account • Company-paid Life insurance, STD and LTD • Voluntary benefits including Supplemental Life Insurance, Critical Illness, Accident and Pet Insurance • 401(k) with up to 3% employer match and NO vesting period • Flexible PTO policy • 10 company holidays • Parental Leave • Paid Time Off for Volunteering • Employee Reimbursement Program to use for well-being, technology and/or professional development