Lifecycle Marketing Manager

🔥 1 hour ago

🐊 Florida – Remote

🐊 Florida – Remote

💵 $80k - $90k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

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Scenthound

WebsiteLinkedInAll Job Openings

11 - 50 employees

👥 B2C

🧘 Wellness

🔥 Funding within the last year

💰 Private equity on 2025-11

B2C • Wellness

Scenthound is a consumer-focused dog wellness and grooming provider offering a membership-based model for regular hygiene services. They provide a core package of bathing, ear cleaning, nail trimming, and teeth brushing, with add-on services like blow-drying and haircuts. Scenthound emphasizes monthly routines, a 6-point wellness check, and technology-based wellness tracking to keep pet owners informed about their dog's health.

📋 Description

• Own the overall email, SMS, and push notification lifecycle strategy — from acquisition through retention, loyalty, and win-back • Design, build, and launch automated lifecycle journeys: onboarding, post-purchase, abandoned flows, re-engagement, loyalty/VIP, and win-back • Develop deep segmentation and audience-building strategies based on member behavior, purchase history, engagement signals, and lifecycle stage — delivering relevant, personalized messaging at scale • Define and manage a rigorous testing roadmap: A/B and multivariate tests across subject lines, send times, creative, offers, channel mix, copy and journey touchpoints — and systematize learnings into playbooks • Monitor and continuously improve deliverability, list health, opt-out rates, and spam complaint rates; maintain best-in-class list hygiene • Build regular performance reporting across lifecycle KPIs; present insights and data-backed recommendations to the Director of Digital Marketing • Take a fully data-driven approach to lifecycle strategy — independently digging into platform analytics, behavioral data, and cohort performance to surface trends, drop-off points, and growth opportunities • Build and analyze audience segments using CRM tools and, where applicable, data warehouse environments (Snowflake experience a plus) • Translate raw data into clear, actionable insights that inform campaign strategy, product decisions, and customer experience improvements • Own cohort analysis, funnel performance, and lifecycle KPI reporting — identifying what's working, what isn't, and what to do next • Collaborate with the Product team on in-app messaging, member experience, and feature launches • Support management of the web experience — landing pages, conversion flows, and content updates • Ensure digital touchpoints across channels are consistent, on-brand, and optimized for performance • Work hand-in-hand with corporate teams including Marketing, Product, Operations, and Technology • Serve as a reliable marketing resource for our franchise network — communicating clearly, supporting local needs, and navigating the complexity of a multi-unit system with professionalism and patience • Translate corporate campaign strategy into scalable, franchisee-friendly toolkits and assets • Assist the Director of Digital Marketing on paid media initiatives and agency coordination • Contribute to SEO strategy and execution efforts • Support reporting, budget tracking, and strategic presentations as needed

🎯 Requirements

• 3-5 years of hands-on experience in lifecycle marketing, CRM, or email/SMS marketing with a proven track record driving revenue, retention, and customer LTV • Deep expertise in audience segmentation and list strategy — you know how to slice data to find the right customer, with the right message, at the right moment • Genuinely data-driven: you dig into the numbers yourself, identify what the data is telling you, and use those insights to build smarter programs — a self-starter on managing this need • Proven ability to design and execute automated lifecycle flows from the ground up across email, SMS, and push • Retail or consumer brand background — you understand how customers shop, join, and churn • Strong understanding of email/SMS compliance: CAN-SPAM, TCPA, CCPA, GDPR, and consent best practices • Comfortable managing multiple channels and programs simultaneously without dropping the ball • Strong communicator who can work effectively with corporate stakeholders and franchise owners alike • Self-starter mentality — you identify the opportunity and move without waiting to be told • Proficiency with at least one major ESP/CRM platform (e.g., Klaviyo, Cinch, Braze, Customer.io, Salesforce Marketing Cloud, Iterable, or similar)

🏖️ Benefits

• Health insurance with company contribution • Dental insurance • Vision insurance • Paid time off • Company Paid Life and Disability • 401k plan with company match • Free grooming services for your dog • Energetic, fun, loving work environment • Unlimited growth potential with an expanding business