Product Marketing Manager – RBP

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Second Nature

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2012

☁️ SaaS

🏠 Real Estate

🤝 B2B

💰 $16.4M Series C on 2020-03

SaaS • Real Estate • B2B

Second Nature is a Resident Experience Platform that helps property managers personalize and automate resident onboarding and benefits. Its software combines Resident Onboarding, customizable Resident Benefits Packages, and an orchestration engine called Maestro to streamline leases, move-in tasks, credit-building, renters insurance, utilities, and other resident services. Delivered as a cloud platform for property management companies, Second Nature aims to improve resident retention, reduce delinquencies and maintenance costs, and increase operational efficiency.

📋 Description

• Own and evolve RBP messaging • Audit current-state RBP messaging across channels and assets to identify gaps, inconsistencies, and opportunities • Own and evolve positioning, messaging, and value props for our core RBP products to support internal training, external collateral, and product launches • Collaborate with Product on RBP launches to keep messaging and market needs in sync as the product evolves • Analyze property manager and resident adoption and engagement; consult Product and UX on optimization • Work closely with the Partnerships team to ensure cohesive, consistent messaging across our RBP product partners • Develop and maintain partner-facing materials that reflect current positioning and reinforce the RBP value story • Collaborate with Enablement on messaging rollouts through decks, one-pagers, battlecards, and product training materials • Collect feedback from internal teams and iterate as the product and pitch evolve • Serve as PMM owner for RBP launches, driving the go-to-market bill of materials from kickoff through enablement delivery • Own launch-critical assets including the overview deck, positioning doc, messaging doc, one-pager, and battlecard; coordinate with Enablement, Content, and Creative on assets they produce • Represent PMM in launch team meetings alongside Product, Enablement, Support, Legal, and RevOps, keeping GTM workstreams on schedule and unblocked • Track launch status, flag risks early, and escalate blockers to the appropriate exec sponsor • Conduct post-launch reviews to measure messaging effectiveness, sales adoption, and customer response, and feed findings back into future launches • Lead ongoing competitive intelligence, including tracking competitors, market trends, and customer pain points • Build and maintain competitive assets (battlecards, win/loss analysis, positioning guides) that keep Sales and CS equipped to win • Interview prospects, customers, and internal stakeholders to surface messaging gaps and strategic opportunities • Translate insights into recommendations and present to cross-functional teams to drive alignment and action

🎯 Requirements

• 3–5 years of product marketing experience. B2B required, B2B2C a plus. • Experience refining and scaling product messaging across teams and channels • Experience creating marketing collateral (e.g., web pages, explainer videos, sales decks, and email campaigns). • Ability to explain technical concepts in simple terms for a non-technical audience. • Highly organized and self-directed — you’re comfortable turning ambiguity into clarity that drives action and results • Strong collaborator with cross-functional teams across Product, Sales, and Success • Bonus: background in proptech, customer marketing, or customer enablement

🏖️ Benefits

• Health First: Medical, Dental, Vision, Life Insurance, & 401K Plan • Flexibility: Open PTO and sick days • The Product: Beyond the awards and 5-star reviews, our clients and customers love what they can do with the world’s first Resident Experience Platform • Diverse, Inclusive Culture: We embrace employees from all backgrounds with openness and respect • Training: A supportive team to help you grow your career and unlock your full potential • Growth: The opportunity to get in on the ground floor of a fast-growing startup that’s designing and developing an exciting category