Product Marketing Manager

Job not on LinkedIn

🔥 0 minutes ago

🌴 South Carolina – Remote

🌴 South Carolina – Remote

💵 $99.6k - $135k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎁 Product Marketing

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Fortive

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 2016

🏢 Enterprise

⚕️ Healthcare Insurance

💰 Post-IPO Equity on 2020-03

Enterprise • Healthcare Insurance

Fortive is a global industrial technology company that specializes in delivering advanced healthcare solutions, intelligent operating solutions, and precision technologies. With a team of 18,000 employees, Fortive works on solving tough technical challenges, empowering safer, smarter, and more efficient industrial operations. The company emphasizes sustainability, integrity, and continuous improvement, striving for a future that's stronger, safer, and smarter. Fortive has been recognized as one of America's Most Responsible Companies, demonstrating its commitment to positive social and environmental impact.

📋 Description

• Partner with product management to shape needs, positioning and messaging that resonates with real-world users • Identify market trends, collect and synthesize competitive intelligence, and stay close to the customer to uncover opportunities • Define buyer personas, buyer needs, and map the journey from awareness to adoption • Translate technical features into clear, compelling value for our buyers and customers • Own the go-to-market marketing strategy and process for new products and major updates • Support the cross-functional launch planning with sales enablement, product management, and marketing • Create value prop messaging, sales tools, launch content, and campaigns that drive adoption and revenue • Track performance and iterate and optimize • Build feedback loops with customers to inform product and messaging decisions • Collaborate with sales and customer success to surface insights from the field • Contribute to thought leadership and industry conversations-especially in construction tech-through blogs, short-form video, webinars, live- presentations, customer conversations. • Ensure our messaging reflects the real-world challenges and wins of our users • Drive measurable revenue growth through product adoption and usage • Shape how we talk about our products, internally and externally • Bring the voice of the customer into everything we do • Make our team (and our users) smarter with every project you touch

🎯 Requirements

• Bachelor’s Degree • 4+ years in product marketing, product management, or marketing in B2B SaaS • Experience in construction technology, such as estimation, data, project management construction software preferred • Experience leading product launches and working closely with Product teams • Strong writing and storytelling skills, you know how to make complex ideas simple • Pragmatic Marketing certification a plus. • Curious, collaborative, and always looking for ways to improve • Proficiency with marketing tools such as Storylane, Miro, Survicate, Asana, Marketo, Aligned (or Seismic, HighSpot), Pendo (or Gainsight), Chorus (or Gong), AI LLMs (Claude, Co-Pilot ChapGPT), Clay a plus • Up to 15% travel

🏖️ Benefits

• medical, dental, vision, life and LTD insurance • HSA • 401(k) retirement plan