Associate Director – Campaign Strategy

🔥 0 minutes ago

🏈 Alabama, Idaho, +2 more states – Remote

🏈 Alabama – Remote 🥔 Idaho – Remote 🏖️ New Jersey – Remote 🤠 Texas – Remote

⏰ Full Time

🟠 Senior

👔 Director

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Sedgwick

WebsiteLinkedInAll Job Openings

10,000+ employees

🏢 Enterprise

📋 Compliance

Insurance • Enterprise • Compliance

Sedgwick is a global provider of technology-enabled risk, benefits, and integrated business solutions. They help people and organizations by managing and mitigating risk with solutions in accident, health, disability, unemployment compensation, and liability claims administration, among others. Sedgwick offers services such as claims administration, building consulting, forensic accounting, and forensic engineering. Their specialties include property restoration, brand protection, and loss prevention across several industries, including agriculture, construction, and environmental sectors. The company emphasizes diversity, equity, and inclusion (DEI) as well as environmental, social, and governance (ESG) practices.

📋 Description

• Own end-to-end campaign strategy, including audience segmentation, journey design, and channel mix. • Develop integrated campaign plans aligned with business goals, product priorities, and target personas. • Lead account-based marketing (ABM) campaign design, including alignment of account lists across marketing and sales. • Partner with Growth, Performance Marketing, Content, and Sales to ensure coordinated execution. • Translate campaign strategy into clear briefs, asset plans, and activation timelines. • Execute across email, web, paid media, social, and events. • Ensure campaigns are cohesive across all touchpoints, including digital and sales engagement. • Lead stakeholder alignment and campaign governance using project management best practices. • Design and oversee multi-touch nurture programs and campaign workflows in HubSpot. • Leverage lifecycle stages, segmentation, and lead scoring to drive engagement and conversion. • Ensure campaigns are properly structured for tracking, attribution, and reporting. • Partner with Marketing Operations for technical configuration, integrations, and data model management. • Define the role of paid media within each campaign, including budget allocation, channel mix, and audience strategy. • Lead LinkedIn campaign strategy, including: Company and persona targeting (ABM alignment) and message alignment with campaign stages. • Guide Google Ads strategy, including: High-intent search capture and Retargeting strategy. • Partner with internal teams or agencies to execute campaigns and optimize performance. • Establish reporting frameworks across HubSpot, CRM (Dynamics), and paid media platforms. • Analyze campaign performance and provide actionable optimization recommendations. • Present insights to stakeholders, including marketing and sales leadership.

🎯 Requirements

• 8+ years of experience in B2B campaign strategy, demand generation, or integrated marketing. • Proven ability to lead cross-channel, full-funnel campaigns from strategy through execution. • Strong working knowledge of: HubSpot (or similar MAP) for campaign and nurture design. • Paid media channels, especially LinkedIn and Google Ads. • Experience partnering with sales and aligning campaigns to pipeline outcomes. • Strong analytical skills with the ability to translate performance data into strategic decisions. • Excellent communication, leadership, and project management skills.

🏖️ Benefits

• Flexible work schedule. • Referral incentive program. • Opportunity to work in an agile environment. • Career development and promotional growth opportunities. • A diverse and comprehensive benefits offering including medical, dental vision, 401K on day one.