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Growth Marketing Manager

🔥 7 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Growth Marketing

Where this job comes from

Posted on Sembi's careers page, not through a job board

First seen by Remote Rocketship 7 minutes ago

Logo of Sembi

Sembi

201 - 500 employees

Founded 2023

☁️ SaaS

🔐 Security

🤝 B2B

SaaS • Security • B2B

Sembi is a B2B SaaS provider delivering a unified portfolio of software quality and security tools. It offers test management, automation, reporting, and AI-driven test optimization (TestRail, Xray, Testmo, Ranorex, Xporter, DesignWise) alongside application security and code-analysis solutions (PreEmptive, Kiuwan). Sembi focuses on ease of use, scalability, and enterprise-grade support to help development and QA teams improve quality, strengthen security, and accelerate product delivery.

📋 Description

• Own pipeline generation and conversion performance for assigned brands and/or product lines • Define and lead growth strategy, campaign roadmap, experimentation framework, and go-to-market vision • Conduct market research and align growth strategies with overarching business goals • Drive demand and pipeline generation through paid, organic, and owned channels • Increase lead volume, lead quality, and conversions • Monitor campaign performance using analytics tools • Run A/B tests and growth experiments to refine tactics and identify opportunities • Collaborate cross-functionally with paid media, product marketing, content, lifecycle, sales, product, customer success, and other teams • Deliver high-value, high-quality campaigns • Establish and promote the brand as an industry thought leader • Build brand recognition and resonance through consistent, high-quality messaging • Manage the marketing budget • Provide regular performance reports on key growth metrics • Use reporting to inform agile decision-making • Optimize campaigns to improve qualified lead volume, funnel conversion rates, pipeline generation, CAC, and CLV

🎯 Requirements

• 5+ years in B2B marketing, with a strong focus on demand generation, digital channels, and content strategy & execution • Track record of working with and executing affiliate, influencer, or community growth strategies is a bonus • Bachelor’s degree in Marketing, Business, Communications, or a related field • Master’s degree is a plus • Familiarity with AI marketing tools and workflows • Familiarity with CRM systems such as Salesforce or HubSpot • Familiarity with Google Analytics • Familiarity with paid media tools including Google and Microsoft • Familiarity with paid social tools such as LinkedIn • Familiarity with SEO tools such as Ahrefs and SEMrush • Familiarity with marketing automation platforms • Experience with ABM platforms such as 6sense and ABM processes, best practices, and campaign management is a significant advantage • Skilled in interpreting data, tracking KPIs, and making data-driven decisions • Excellent communication and collaboration skills, with experience managing cross-functional marketing initiatives • Enthusiasm for A/B testing and growth experiments • Must complete application fields including first name, last name, email address, phone, address, resume, and LinkedIn Profile URL

🏖️ Benefits

• No benefits, perks, or compensation extras are explicitly stated in the posting

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