Senior Marketing Automation Specialist

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🔥 0 minutes ago

🏄 California – Remote

🏄 California – Remote

💵 $72k - $110k / year

⏰ Full Time

🟠 Senior

⚙️ Marketing Operations

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Sensiba LLP

WebsiteLinkedInAll Job Openings

501 - 1000 employees

🤝 B2B

📋 Compliance

🔒 Cybersecurity

B2B • Compliance • Cybersecurity

Sensiba LLP is a U. S. -based accounting and business consulting firm that provides audit & assurance, tax, consulting, governance, risk & compliance (GRC), cybersecurity assessments (including penetration testing), software advisory, and sustainability/ESG services. The firm serves mid-market and enterprise clients across industries such as technology, venture capital, real estate, construction, manufacturing, agribusiness, hospitality, and local government. As a Certified B Corporation, Sensiba emphasizes people-first culture, social and environmental impact, and technical expertise to help organizations manage risk, achieve compliance, and support sustainable growth.

📋 Description

• Own the end-to-end execution of firmwide email marketing campaigns. • Build and deploy marketing emails using approved templates and finalized content. • Manage email scheduling, deployment, testing, quality assurance, and delivery. • Develop and maintain audience segmentation strategies to improve targeting and constituent engagement. • Design and maintain scalable list structures that support ongoing segmentation and personalization efforts. • Manage the firm's marketing email calendar and coordinate deployment schedules across campaigns. • Monitor email volume and audience exposure to minimize constituent fatigue and optimize engagement. • Recommend campaign send dates, send times, audience segments, and deployment strategies based on performance data and industry best practices. • Analyze campaign results and provide performance insights, recommendations, and optimization opportunities to Strategic Marketing Managers. • Develop recurring executive-level reporting and recommendations for the Vice President of Marketing regarding overall email performance and trends. • Design, build, and optimize automated marketing workflows and nurture programs within HubSpot. • Support campaign execution through email automation, workflow development, audience segmentation, and lead routing. • Build and maintain landing pages, forms, automated follow-up sequences, and campaign assets within HubSpot. • Collaborate with web, sales, and marketing teams to ensure seamless lead capture and engagement experiences. • Continuously identify automation opportunities that improve efficiency, scalability, and campaign effectiveness. • Serve as the primary HubSpot administrator and internal platform expert. • Provide technical support, troubleshooting, and user assistance across the firm. • Manage user permissions, access requests, and system governance in partnership with Information Technology. • Administer HubSpot forms, workflows, automation rules, notifications, and data processes. • Manage and troubleshoot HubSpot-Salesforce integrations and support future platform enhancements. • Evaluate and recommend new HubSpot capabilities, tools, and process improvements that increase platform utilization and business value. • Ensure platform health, reliability, security, and operational effectiveness. • Manage audience lists, imports, exports, segmentation, and database organization. • Support sales and SDR teams through list creation, campaign support, and CRM process improvements. • Support lead routing, lead handoff processes, and sales enablement workflows. • Monitor and improve CRM data cleanliness and consistency. • Create and maintain dashboards and reports for Strategic Marketing Managers, Sales Directors, and Marketing Leadership. • Track and report on marketing-sourced opportunities and marketing-influenced opportunities. • Deliver campaign-level reporting and performance analysis across email, automation, and lead generation programs. • Serve as the primary HubSpot data expert supporting executive reporting initiatives. • Provide ad hoc analyses and reporting to support business and marketing decisions. • Partner with leadership to evolve attribution and campaign measurement frameworks. • Develop and maintain operational documentation, process guides, knowledge articles, and training materials. • Drive continuous improvement initiatives that increase operational efficiency and marketing effectiveness.

🎯 Requirements

• Bachelor's degree in Marketing, Business, Communications, or related field. • 4–7 years of experience in email marketing, marketing automation, CRM administration, or marketing operations. • Hands-on HubSpot administration experience. • Experience building, deploying, and optimizing email marketing campaigns. • Experience developing automation workflows and nurture programs. • Experience creating dashboards and performance reports. • Strong understanding of email marketing best practices, deliverability, and audience segmentation. • HubSpot certifications (preferred). • Experience with sales sequencing and automation tools like Hubspot sequencing or Outreach.io (preferred). • Salesforce integration experience (preferred). • Experience supporting business development, SDR, or sales organizations (preferred). • Experience within a professional services or B2B environment (preferred).

🏖️ Benefits

• Comprehensive Health Coverage – Medical, dental, and vision. • Retirement & Financial Planning Support – 401(k) with match, financial wellness programs. • Generous Paid Time Off – Vacation, sick time, holidays, parental leave and volunteer days. • Flexible Work Arrangements – Hybrid or remote options, flexible hours. • Performance-Based Bonus – Recognition for your contributions through discretionary bonuses. • Professional Development Opportunities – Tuition reimbursement, certifications, mentorship. • Career Growth & Internal Mobility – Clear paths for advancement and role transitions. • Inclusive & Supportive Culture – DEI initiatives, employee resource groups, wellness programs.