Marketing Manager, Cosmetics

🔥 1 minute ago

🇺🇸 United States – Remote

💵 $100k - $115k / year

⏰ Full Time

🟠 Senior

🔴 Lead

🎡 Marketing

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SGS

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1878

📋 Compliance

☁️ SaaS

Compliance • SaaS • Sustainability

SGS is the world's leading Testing, Inspection, and Certification (TIC) company, providing a comprehensive range of services designed to assure quality and integrity across various sectors. SGS is focused on sustainability, offering climate action services and an all-encompassing ESG portfolio under its IMPACT NOW suite. The company has ambitious targets for growth by 2027, driven by its strategy to address global megatrends. SGS operates globally, providing business assurance, connectivity and products, digital trust, health and nutrition, and solutions for industries and the environment.

📋 Description

• Develop and execute integrated marketing strategies that drive awareness, demand, and commercial growth for SGS’s testing services • Build targeted B2B campaigns for major brands, manufacturers, retailers, and indie brands • Lead B2C recruitment marketing strategies to attract and retain consumer testing panelists across three North American locations • Partner with Business Line leaders, lab operations, sales, and global marketing to ensure alignment, consistency, and timely execution • Create multi-channel marketing plans leveraging digital, social, events, email, paid media, and industry partnerships • Write, edit, and produce high quality marketing content including capability sheets, case studies, landing pages, social content, email campaigns, recruitment ads, and promotional materials • Manage and optimize digital channels (website, landing pages, social media, email platforms) • Track campaign performance, lead generation, recruitment metrics, and digital engagement; use insights to refine strategy and improve ROI • Identify opportunities to improve marketing processes, templates, workflows, and channel performance

🎯 Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field • 10+ years of experience in marketing, product marketing, brand management, or category marketing within the cosmetics, personal care, beauty, or consumer goods sectors • Proven ability to develop and execute integrated marketing strategies that support commercial growth, customer acquisition, and brand visibility across B2B and B2C audiences • Demonstrated experience creating high‑quality marketing content across multiple formats: product sheets, case studies, digital campaigns, social content, sales enablement materials, trade show assets, and customer presentations • Hands‑on experience with digital marketing channels, including email automation, paid and organic social, SEO/SEM, landing pages, and CRM platforms • Strong background in cross‑functional collaboration • Ability to translate complex scientific or technical information into clear, compelling, customer‑friendly marketing narratives • Strong understanding of claims substantiation, regulatory considerations, and industry trends within cosmetics and personal care • Experience measuring marketing performance using analytics, dashboards, engagement metrics, and ROI tracking to optimize campaigns • Strong project management skills • Experience supporting trade shows, conferences, and industry events

🏖️ Benefits

• Medical, dental and vision insurance • Life insurance • Employee assistance programs • 401(k) with company match (immediate vesting upon enrollment) • Online training courses • Virtual and classroom development experiences • Tuition reimbursement program • Paid-time off • Family leave