CRO Specialist

Job not on LinkedIn

🔥 1 minute ago

🗽 New York – Remote

🗽 New York – Remote

💵 $90k - $120k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📊 Conversion Rate Optimizer (CRO)

👻 Ghost score 0%

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Shero Commerce

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2013

💼 Consulting

📣 Marketing

🛍️ eCommerce

Consulting • Marketing • eCommerce

Shero Commerce is a specialized eCommerce agency that offers a wide range of services including Shopify, BigCommerce, and Magento development. They assist businesses in replatforming, creating new stores, and optimizing existing ones through customized development solutions. With expertise in digital marketing, UX/UI design, and conversion rate optimization, Shero Commerce focuses on enhancing online presence and performance for B2B and B2C clients. The company provides extensive support in SEO, data migration, and marketing strategies to ensure seamless and effective eCommerce operations. Since 2010, Shero Commerce has been a trusted partner for businesses looking for innovative and scalable eCommerce solutions.

📋 Description

• Own conversion rate optimization across Shero’s Shopify client portfolio • Audit Shopify stores across the buying journey, including product discovery, product pages, cart, and checkout • Combine GA4, Shopify analytics, heatmaps, scroll maps, and session recordings to diagnose funnel performance • Identify friction, drop-off points, missed revenue, and quantify opportunities • Write testable hypotheses grounded in quantitative and qualitative evidence • Prioritize ideas using frameworks such as ICE or PIE • Translate findings into actionable recommendations for clients and internal teams • Produce high-level wireframes and annotated concepts in collaboration with design and development • Own a prioritized CRO roadmap for each client • Assess traffic and data quality to determine when A/B testing is viable • Set up, QA, and launch A/B and multivariate tests across testing platforms • Define primary, secondary, and guardrail metrics, sample size, and test duration • Analyze results with statistical rigor, document learnings, and plan subsequent tests • Align landing pages and offers with traffic sources alongside digital marketing specialists • Identify tracking and measurement issues and work with the Marketing Technology Engineer to resolve them • Present findings and test results to clients and leadership, including occasional on-site client visits • Contribute to team meetings and share wins and learnings across Shero teams • Identify opportunities to expand CRO support and introduce CRO services to clients • Support account and sales teams with recommendations and proposals • Help develop CRO processes and share knowledge as the practice grows

🎯 Requirements

• Five or more years of ecommerce experience, preferably at an agency, with at least three years focused on CRO • Ecommerce depth matters more than years in CRO alone; candidates who moved into CRO from design, marketing, or solutions roles are encouraged to apply • Knowledge of Shopify themes, apps, checkout, and analytics • Strong GA4 skills, including funnel exploration, segments, events, and ecommerce reporting • Experience with heatmapping and session recording tools such as Hotjar, Microsoft Clarity, or Lucky Orange • Experience setting up and running tests on more than one testing platform • Track record of audits that led to tests, and tests that led to measurable revenue gains • Ability to create clear wireframes in Figma or a similar tool • Solid understanding of test statistics: significance, sample size, and when to call a test • Clear written and verbal communication with technical and non-technical audiences • Comfort using AI tools such as Claude to speed up analysis, audits, and test documentation • Ability to work remotely with consistent overlap with US business hours • Experience with Google Tag Manager and event tracking setup • Background in UX research, user testing, or survey tools • Experience with pricing, offer, and shipping threshold tests • Familiarity with digital marketing channels and their effect on onsite conversion

🏖️ Benefits

• Paid time off, sick days, flex time, and paid holidays, with options for floating or religious holidays • Medical and dental benefits upon eligibility • Eligibility for a 401(k) plan after one year of employment, with employer match up to 3% • Remote-first work arrangement • Professional growth and development opportunities • Varied, meaningful work with a diverse portfolio of clients • Collaborative, supportive team culture

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