Senior Manager, Conversion Rate Optimization

🔥 8 minutes ago

🇺🇸 United States – Remote

💵 $134k - $162k / year

⏰ Full Time

🟠 Senior

📊 Conversion Rate Optimizer (CRO)

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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Housecall Pro

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2013

💼 Consulting

📦 Logistics

📣 Marketing

Consulting • Logistics • Marketing

Housecall Pro is a business management software for home service professionals, providing tools for scheduling, dispatching, invoicing, payment collection, and more. It is designed to improve efficiency and profitability for companies in industries such as HVAC, plumbing, electrical, and other home service sectors. The software includes features like QuickBooks integration, enhanced reporting, customer management, and mobile accessibility, and is trusted by thousands of businesses to automate and streamline their operations.

📋 Description

• Lead conversion rate optimization strategy and annual roadmap across the website • Manage and develop a high-performing conversion optimization team • Direct A/B and multivariate experiments across landing pages, forms, messaging, calls-to-action, site architecture, and traffic-to-lead journey stages • Establish research strategy using behavioral analytics, funnel analysis, visitor feedback, session recordings, usability research, customer insights, and market signals • Shape landing page and digital journey strategy across paid and organic acquisition channels • Drive improvements to navigation, site performance, trust signals, form experiences, personalization, mobile journeys, and conversion factors • Influence Product, Engineering, Design, Analytics, and Marketing Operations roadmaps • Define measurement framework connecting experiment results to qualified lead generation, acquisition efficiency, and Growth Marketing objectives • Establish standards for experiment intake, prioritization, quality assurance, statistical rigor, documentation, rollout decisions, knowledge management, and communication of learnings • Advance an organization-wide culture of experimentation and translate findings into strategic recommendations

🎯 Requirements

• 8+ years of experience in conversion rate optimization, growth marketing, digital experimentation, product growth, or a related discipline • Ownership of sophisticated experimentation programs with measurable business impact • Advanced expertise in experimentation methodology, including hypothesis development, statistical power, sample sizing, significance, test validity, interaction effects, segmentation, and interpretation of complex results • Deep experience with experimentation, digital analytics, behavioral analytics, and website optimization platforms such as Optimizely, VWO, Google Analytics 4, Hotjar, FullStory, and Contentsquare • Experience combining quantitative and qualitative research methodologies • Experience developing conversion strategy across multiple acquisition channels, customer segments, products, or verticals • Experience influencing Product, Engineering, Design, Analytics, Marketing Operations, and senior Marketing stakeholders • Bachelor’s degree in Marketing, Business, Analytics, Statistics, Economics, a related field, or equivalent work experience • Experience driving team efficiency or output quality through strategic use of AI tools and automation • Strategic thinking connecting customer behavior, marketing economics, website performance, and experimentation • Experience leading through influence across cross-functional partners without direct authority • Strong business judgment • Executive-ready communication skills • Ability to manage competing priorities and complex cross-functional work • Test-and-learn mindset • Ability to develop people, raise standards, and foster accountability, curiosity, healthy debate, and continuous improvement • Breadth of cross-functional interests or depth of specialized mastery • Personal resilience and ability to thrive in ambiguity

🏖️ Benefits

• Medical, dental, vision, life, and disability insurance • 401(k) • Paid holidays • Flexible, take-it-as-you-need-it paid time off • Equity in a rapidly growing startup • Monthly tech reimbursements • Employee assistance program • Flexible time off • Paid parental leave • Other company benefits

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