Senior Product Manager, Conversion Rate Optimization

🔥 0 minutes ago

🏄 California, Colorado, +2 more states – Remote

🏄 California – Remote ⛰️ Colorado – Remote 🗽 New York – Remote ☕ Washington – Remote

💵 $160k - $210k / year

⏰ Full Time

🟠 Senior

📊 Conversion Rate Optimizer (CRO)

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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Greenlight

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2014

💳 Fintech

📚 Education

👥 B2C

💰 $260M Series D on 2021-04

Fintech • Education • B2C

Greenlight is a financial technology company dedicated to providing financial literacy tools and experiences for families, particularly focusing on children and teens. It offers a debit card specifically designed for kids, supported by an app that allows parents to monitor spending, automate allowances, and set savings goals. Greenlight facilitates a comprehensive learning experience by incorporating chores management, investing opportunities, and a financial education game that teaches real-world money skills. It also includes safety features such as location sharing and driving alerts to keep families connected and secure. Through partnerships with banks, the app provides various customizable plans that encourage smart financial habits from an early age.

📋 Description

• Own the full-funnel CRO roadmap for paid traffic, tied to registration and paid-subscription targets • Match landing pages to ad intent, audience, and channel; tailor value-proposition messaging by segment and traffic source • Develop multi-channel acquisition testing strategies with Growth Product and Growth Marketing leadership • Identify and size funnel drop-off using funnel analytics, session replays, and user research • Streamline the journey from landing page through registration and KYC, including multi-step forms and mobile-first flows • Add trust and compliance signals without harming conversion • Improve plan presentation and comparison to ease decisions and sharpen competitive positioning • Build and prioritize an experiment backlog scored on impact, effort, and confidence • Design and run statistically sound A/B and multivariate tests across landing pages, plan selection, signup, onboarding, and upsell • Manage experiment setup, QA, traffic allocation, readouts, and test velocity • Share results with Product, Marketing, Brand, and Lifecycle teams • Define tracking from landing through plan selection, registration, KYC, and activation • Work with Analytics and Engineering to implement tracking and ensure clean data flows • Report conversion rate, session-to-registration, registration-to-paid, and downstream retention KPIs to leadership • Report to the Senior Director of Product, Product Led Growth

🎯 Requirements

• 6 to 8+ years in product management, growth, or CRO • At least 3 years owning conversion for a consumer website or acquisition funnel in fintech, consumer subscription, or high-growth B2C • Proven CRO track record with concrete examples of experiment-driven conversion gains across acquisition, signup, or onboarding funnels • Strong grasp of landing page strategy, marketing funnel stages, and the effects of paid channels, audiences, and creative on on-site conversion • Customer-first UX expertise with a record of improving experiences through research and testing • Deep hands-on experience with Optimizely or a comparable platform • Experience designing statistically sound tests, managing experiment backlogs, and interpreting results • Experience optimizing product, plan, and pricing presentation and comparison • Strong analytical skills; comfortable writing SQL or working closely with analysts • Proficiency with Mixpanel, GA4, or similar tools • Hands-on experience with MarTech and tracking, including GTM and Segment • Ability to write specifications, QA implementations, and debug issues • Experience leading engineering and design teams and managing cross-functional projects • Clear written and verbal communication • Confidence presenting strategy and results to senior leadership • Ownership mindset • Nice to have: Shopify sites and apps, Amazon storefronts, and product listing pages • Nice to have: Contentful or another headless CMS • Nice to have: consumer fintech, financial services, or regulated industries, including KYC flows • Nice to have: subscription or freemium models and trial-to-paid conversion • Nice to have: CDPs and first-party data personalization

🏖️ Benefits

• Discretionary performance bonus • Equity rewards • Medical, dental, and vision insurance • HSA match • Paid life insurance, AD&D, and disability benefits • Traditional 401(k) with company match • Unlimited PTO • Paid company holidays and pop-up bonus holidays • Professional development stipends • Mental health resources • 1:1 financial planners • Fertility healthcare • 100% paid parental and caregiving leave • Cleaning service and meals during parental/caregiving leave • Flexible WFH and in-office opportunities • Fully stocked kitchen • Catered lunches • Occasional in-office happy hours • Employee resource groups

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