Senior Growth Manager, Web Experience, CRO

🔥 1 minute ago

🇺🇸 United States – Remote

⏰ Full Time

🟠 Senior

📊 Conversion Rate Optimizer (CRO)

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Rhythm Energy

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2020

⚡ Energy

👥 B2C

🤝 B2B

Energy • B2C • B2B

Rhythm Energy is a Texas-based retail electricity provider offering residential and small-business energy plans across multiple Texas markets. The company markets time-of-use, demand-response, simple fixed-rate, and renewable-friendly plans (including solar buyback and wind/solar options), promotes transparent pricing and a 30-day trial, and emphasizes customer experience and cost savings through programs like PowerShift. Rhythm operates in Houston and other Texas service areas and is focused on retail energy supply and related customer services.

📋 Description

• Own the website optimization roadmap, focusing on conversion, enrollments, and customer acquisition efficiency • Improve landing pages, navigation, plan discovery, pricing presentation, and enrollment experiences • Analyze customer behavior and funnel performance to identify friction, abandonment, and growth opportunities • Implement website updates, landing pages, and optimization using CMS and modern web tools • Build and execute a structured CRO program, including hypothesis development, A/B testing, measurement, and iteration • Design and evaluate experiments across messaging, CTAs, forms, landing pages, and enrollment flows • Use GA4, Google Tag Manager, BigQuery, and behavioral analytics to understand performance and identify opportunities • Partner with Analytics and Engineering to improve event tracking, attribution, and experimentation measurement • Identify and prioritize improvements to site speed, mobile usability, Core Web Vitals, and technical website performance • Partner with SEO teams and agencies to improve site architecture, technical SEO, and visibility across traditional and AI-powered search • Collaborate with Paid Media teams to optimize campaign landing pages and improve acquisition economics • Leverage AI and automation to accelerate analysis, prototyping, testing, and execution • Partner with Growth, Design, Engineering, Analytics, and external agencies to ship improvements • Prioritize initiatives based on expected business impact, effort, and available resources • Establish performance metrics and communicate experiment results, recommendations, and business impact to Marketing leadership

🎯 Requirements

• 7+ years of experience in web growth, CRO, digital experience, growth product management, or a related discipline • Proven experience owning website optimization initiatives that improved conversion, acquisition, or revenue • Strong hands-on experience designing, running, and interpreting A/B tests, including experimentation methodology and statistical principles • Proficiency with GA4, Google Tag Manager, and web analytics • Experience with SQL, BigQuery, or similar tools • Experience with CMS platforms such as Contentful, Webflow, or WordPress, including the ability to implement website improvements independently • Working knowledge of HTML, CSS, JavaScript, and technical SEO • Experience with experimentation and behavioral analytics tools such as Kameleoon, Optimizely, VWO, Amplitude, or Hotjar • Strong analytical skills and commercial judgment • Ability to prioritize initiatives based on measurable business impact • Familiarity with SEO, AI-powered search, and modern AI tools for analysis and execution • Proactive, hands-on approach with strong cross-functional collaboration and communication skills • Experience in consumer subscriptions, fintech, insurance, telecom, energy, marketplaces, or similar industries is nice to have • Experience optimizing multi-step purchase, quote, qualification, or enrollment funnels is nice to have • Experience working in lean teams and personally implementing improvements is nice to have

🏖️ Benefits

• Performance-based rewards • Paid vacation • Comprehensive benefits • Professional development opportunities • Meaningful ownership of a critical growth channel • Hands-on impact on what gets built, tested, and launched • Cross-functional collaboration with Growth, Product, Design, Engineering, Analytics, and Marketing • Friendly, transparent, collaborative, and innovative culture