Senior CRO Manager

Job not on LinkedIn

🔥 4 hours ago

🏄 California, Michigan – Remote

🏄 California – Remote 🚗 Michigan – Remote

💵 $76.5k - $161.5k / year

⏰ Full Time

🟠 Senior

📊 Conversion Rate Optimizer (CRO)

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 0%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Rocket Mortgage

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1985

💸 Finance

💳 Fintech

🏠 Real Estate

Finance • Fintech • Real Estate

Rocket Mortgage is a leading online mortgage lender that simplifies the home buying and refinancing process for consumers. It offers a variety of mortgage options, including fixed-rate, adjustable-rate, FHA, and VA loans, with tools and calculators to help clients understand their financial needs. With a focus on providing a smooth user experience and various promotional offers, Rocket Mortgage is dedicated to making homeownership more accessible and affordable.

📋 Description

• Lead full-funnel experimentation and optimization across all traffic channels for Rocket Mortgage storefronts and partner properties including Redfin • Design and execute A/B, multivariate, and time-based tests focused on conversion impact • Test content variations, user experience enhancements, and technical optimizations affecting traditional and AI Search performance • Collaborate with SEO managers, content growth teams, product teams, and engineering • Identify high-impact testing opportunities and translate cross-functional insights into actionable experiments • Build and design experiments using Amplitude, Optimizely, and similar web performance platforms • Work hands-on with experiment implementation details • Measure and analyze optimization impact over time while accounting for market noise and external factors • Determine appropriate testing approaches based on context and constraints • Mentor junior team members on testing best practices, CRO fundamentals, advanced experimentation techniques, and AI tools • Provide strategic recommendations to senior leadership • Drive innovation in testing and optimization

🎯 Requirements

• 5+ years of experience in conversion rate optimization (CRO), performance marketing, or related digital optimization roles • Demonstrated expertise with web performance and testing platforms such as Optimizely, Amplitude, or similar tools • Proven track record of running A/B and multivariate tests • Strong understanding of experimentation methodology and statistical measures • Advanced proficiency with web analytics tools • Ability to work with large, complex datasets • Power user of AI tools such as Claude, Gemini, and ChatGPT • Bachelor's degree in marketing, design, technology, data science, or a related field • Excellent communication and presentation skills • Experience testing full-funnel user journeys from initial traffic through conversion • Hands-on experience building and designing experiments from the ground up • Experience working with cross-functional teams including SEO, content, product, and engineering • Familiarity with AI Search, including Answer Engine Optimization (AEO) or Generative Engine Optimization (GEO) strategies and best practices • Knowledge of schema markup, structured data, and technical SEO implementations • Experience optimizing for multiple digital properties or storefronts • Familiarity with AI tools and techniques for experiment design and optimization

🏖️ Benefits

• Annual bonus eligibility • Incentives • Medical benefits • Dental benefits • Vision benefits • 401K retirement plan • Paid time off • Career growth opportunities • Reasonable accommodations for qualified individuals with disabilities