CRO Manager – Conversion Rate Optimization

Job not on LinkedIn

🔥 3 minutes ago

🇺🇸 United States – Remote

💵 $74k - $95k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📊 Conversion Rate Optimizer (CRO)

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Wpromote

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2001

📣 Marketing

Marketing

Wpromote is a digital marketing agency that focuses on transforming businesses through innovative marketing strategies. They provide a wide range of services including paid media, SEO, content marketing, social media, and influencer marketing. Wpromote leverages proprietary technology and data-driven insights to optimize business growth and marketing performance. Their approach is agile and outcome-focused, emphasizing strategic planning, conversion rate optimization, and business intelligence. Wpromote aims to help businesses unlock their data and predict future opportunities, working with category leaders and startups to outsmart the competition through creative solutions. The agency is recognized for its innovative approach and impact on client profitability, stressing the importance of data usage and strategic marketing planning.

📋 Description

• Lead hypothesis development and design test strategies for multiple clients • Create structured CRO test plans, including objectives, KPIs, and success criteria • Manage client expectations around experimentation outcomes, including communicating inconclusive or negative results and applying learnings to future testing • Collaborate with Experience Design to shape UX/UI test variations • Write clear and detailed test requirements for developers • Use GA4, Hotjar, and experimentation platform data to uncover friction points • Set up A/B and multivariate tests using platforms such as VWO, Convert.com, Optimizely, Omniconvert, or AB Tasty • Conduct QA of experiment setups, variations, tracking, and segmentation • Monitor live tests and ensure statistical validity of results • Interpret experiment outcomes and generate insights, next steps, and rollout recommendations • Own the CRO roadmap and prioritization with Experience Design and DX leadership • Prepare post-test rollout documentation and collaborate with TAM/Engineering on implementation • Present results, insights, and recommendations to clients • Use AI to support hypothesis development, behavioral-pattern identification, findings synthesis, test planning, documentation, experiment summaries, reports, and brainstorming, with human validation and client-data protections

🎯 Requirements

• 3-4+ years of experience in CRO, experimentation, or data-driven digital optimization • Experience designing tests for clients in the eCommerce space and/or CMS platforms • Hands-on experience with at least one major A/B testing platform (VWO, Convert.com, AB Tasty, Optimizely, Omniconvert) • Strong proficiency with GA4 and Hotjar • Ability to write detailed testing requirements and acceptance criteria • Understanding of UX/UI principles and their impact on conversion • Strong analytical thinking and ability to draw insights from quantitative and qualitative data • Excellent client-facing communication and presentation skills • Ability to manage multiple roadmaps, tests, and timelines in parallel • Evidence of measurable conversion, revenue, pipeline, lead-quality, or engagement impact from previous clients • Certifications in CRO methodologies or experimentation platforms (nice to have) • Familiarity with experiment statistical models or experimentation frameworks (nice to have) • Experience working within Figma (nice to have) • Understanding of or experience running testing programs alongside cross-functional teams such as SEO, Content Marketing, Paid (nice to have) • Position may be performed remotely in most states within the US, with some exclusions • Must be authorized to work in the U.S.; position is not eligible for immigration sponsorship

🏖️ Benefits

• Remote-first culture • Unlimited PTO • Extended Holiday break (Winter) • Flexible schedules • 100% paid parental leave • 401(k) matching • Medical, Dental, Vision, Life, Pet Insurance • Sponsored life insurance • Short Term Disability insurance and additional voluntary insurance • Annual Class Pass credits and more!