Senior CRO Specialist

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Reflex Media, Inc.

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2015

📣 Marketing

👥 B2C

🤖 Artificial Intelligence

Marketing • B2C • Artificial Intelligence

Reflex Media, Inc. is a brand development and management company that designs, builds, brands, markets, and operates consumer-facing digital services. The company emphasizes combining creativity, marketing strategy, and technology—particularly data science and AI/ML—to create and manage brands (notably dating services) and deliver seamless, secure user experiences. Reflex Media handles in-house product design, growth marketing, analytics, and platform management while promoting a collaborative, creative company culture.

📋 Description

• Own and maintain a rolling testing roadmap and hypothesis backlog across paid media, email/lifecycle, landing pages, onboarding, paywall, and creative • Prioritize experiments using ICE, PIE, or a Seeking variant • Communicate testing status, learnings, and next steps weekly to the Director and channel owners • Set and maintain testing velocity with concurrent, non-interfering experiments • Design and launch A/B, multivariate, holdout, and geo-based experiments • Set up and QA tests in the experimentation platform • Partner with Data & Analytics and Engineering on tracking, event instrumentation, and attribution • Define primary, secondary, and guardrail metrics • Analyze results using GA4, testing platforms, and warehouse data • Deliver structured ship, iterate, or kill recommendations for completed tests • Translate winning results into channel-specific actions • Present findings to cross-functional stakeholders • Synthesize learnings across channels and coordinate overlapping tests • Maintain a searchable results repository • Champion a test-and-learn culture through readouts, workshops, and testing standards

🎯 Requirements

• Hands-on experience running A/B or multivariate tests in a marketing or growth context • Fluency with at least one experimentation platform, such as Optimizely, VWO, Statsig, Convert, AB Tasty, Eppo, or LaunchDarkly • Working understanding of experimental design, control/treatment setup, sample sizing, statistical significance, and validity threats • Strong analytical fluency with GA4, testing-platform dashboards, and Excel/Sheets • Ability to audit an existing testing program and ship a better-instrumented experiment in week one • Strong written and verbal communication • AI fluency using tools such as ChatGPT, Claude, Cursor, or Cowork • Strong operator discipline, QA, naming, and documentation • CRO Specialist: 2 to 4 years of hands-on experience in CRO, growth marketing, experimentation, or analytical marketing • CRO Specialist: track record designing and shipping tests across at least one channel • Sr. CRO Specialist: 5 to 8+ years of hands-on experience in CRO, experimentation, or growth marketing • Sr. CRO Specialist: proven experiments across two or more channels with measurable business impact • Sr. CRO Specialist: comfortable with SQL or directly in the warehouse • Sr. CRO Specialist: ability to own execution and strategy, set testing standards, drive the roadmap, and mentor/review • Preferred: consumer subscription, marketplace, or dating/social platform experience • Preferred: Bayesian methods, multi-armed bandit, or adaptive experimentation • Preferred: behavioral economics or consumer psychology background • Preferred: company-wide experimentation program experience • Preferred: AI-driven personalization or recommendation systems experience • Bachelor’s degree or equivalent track record of shipping rigorous tests is preferred • Must be eligible to work in the United States

🏖️ Benefits

• Health, dental, vision • 401(k) • Standard benefits package • Direct exposure to the Director, CMO, and Co-CEOs from day one • Clear growth path as testing scope, channel ownership, and program maturity expand • Fully remote within the US