Director of Social Media

🔥 14 hours ago

🏄 California, District of Columbia, +1 more states – Remote

🏄 California – Remote 🏛️ District of Columbia – Remote ☕ Washington – Remote

💵 $140k - $150k / year

⏰ Full Time

🔴 Lead

💕 Social Media Manager

👻 Ghost score 0%

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Sierra Club

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 1892

At the Sierra Club, we believe in the power of togetherness. Together, we remain committed to the fight for a healthy climate built on a foundation of environmental, racial, economic, and gender justice – a future where all people benefit from a healthy, thriving planet and a direct connection to nature. As the climate crisis and deeply entrenched systemic racism all fuel inequity, we will continue to fight for a bold, transformational agenda that recognizes the interconnectedness between our planet, our humanity, and our democracy. By recognizing that our destinies are tied, we continue to name that all things are fundamentally connected, and the overlap between ecology, race, gender, and representative government will move to either advance our collective humanity or to oppress it.

📋 Description

• Lead the creative development and delivery of Sierra Club’s social media identity, including voice, visual style, creative content, and platform strategies • Coach and advise organizational leaders and stakeholders on social strategy • Track industry trends, breakthrough creative campaigns, pop culture, and current events to create timely content • Balance multiple issues and shifting priorities while maintaining a unified organizational voice • Develop visual and story-based content across social media platforms • Drive content strategies that foster engagement and community growth • Develop and manage a team of strategists, creatives, and content developers • Foster innovation, collaboration, accountability, professional development, and project management opportunities • Set and achieve programmatic goals integrating marketing, fundraising, storytelling, list growth, crisis response, influencer engagement, and organizing tactics • Develop data-informed strategies and track and report audience, content, and platform engagement insights • Produce monthly and quarterly social media reporting • Develop and support social media governance structures, processes, intake, scheduling, and review procedures • Train internal staff, chapters, and volunteers on social media best practices and brand standards • Manage contracts and projects with external vendors • Work occasional weeknight and weekend hours due to the 24-hour news cycle

🎯 Requirements

• Proven track record of managing people, projects, and social media platforms • Experience doing top-to-bottom work required of a Social Media team • Demonstrated ability to direct a team to successful outcomes and perform hands-on work as needed • Innovative, story-based social media and change-making strategies • Technical skills and creative tool proficiencies • Proven history of developing social media processes and infrastructure • Experience developing and executing qualitative and quantitative data-informed strategies • Experience navigating competing priorities with internal and external stakeholders • Significant management experience • Ability to communicate, coach, and support teams • Experience creating governance structures for social programming and training content creators on best practices and brand standards • Deep expertise with Facebook, Instagram, Twitter, LinkedIn, YouTube, TikTok, Reddit, and Substack • Robust knowledge of social media scheduling, monitoring, analytics, and reporting software • Effective equity analysis and practice • Sophisticated understanding of group dynamics and their impact on supervisory relationships, organizational culture, partnerships, campaigns, and coalition work • Experience in the environmental movement or social justice advocacy space (strongest candidates) • Influencer cultivation and partnership experience (strongest candidates) • Existing influencer partnerships (strongest candidates) • Strong organization, prioritization, timeliness, and attention to detail

🏖️ Benefits

• Medical coverage • Dental coverage • Vision coverage • Retirement savings 401(k) plan • Competitive salary package commensurate with skills and experience • Visa sponsorship for nonimmigrant and immigrant visas when certain criteria are met