Senior Paid Media Manager

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $90k - $115k / year

⏰ Full Time

🟠 Senior

📈 Performance Marketing

👻 Ghost score 4%

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Silverback Strategies

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2011

📣 Marketing

🤝 B2B

👥 B2C

Marketing • B2B • B2C

Silverback Strategies is a marketing agency that specializes in performance marketing. They focus on delivering measurable results through paid media campaigns, organic media strategies, and data intelligence. Their services include SEO expertise, content marketing, conversion rate optimization, analytics, reporting, and data visualization. The agency works with both B2B and B2C businesses, aiming to align marketing efforts with actual business impacts, rather than vanity metrics. They emphasize actionable insights and precise reporting to showcase the effectiveness of their campaigns.

📋 Description

• Serve as a premier subject matter expert in Paid Media • Develop and manage a portfolio of Paid Media accounts and marketing campaigns • Drive strategy, innovation, and performance for multiple client Paid Media strategies • Own the success of 3–5 client accounts • Plan, implement, and audit paid media campaigns aligned with client KPIs and marketing goals • Plan and execute campaigns across Google, Meta, LinkedIn, and TikTok • Pioneer testing and deployment of outside-the-box media channels and tools • Collaborate with Creative and Measurement teams on creative strategy, performance, analytics measurement, and tag management • Collaborate with SEO counterparts on cross-channel marketing strategies • Create, analyze, and present actionable Paid Media performance reports to clients • Lead client calls and maintain strong client relationships • Retain and grow the assigned client portfolio through communication, storytelling, presentations, and relationship building • Communicate project timelines, manage client expectations, and provide proactive updates • Understand client industries, audiences, and goals while monitoring industry changes and best practices • Support sales enablement through upsell/cross-sell opportunities, sales pitches, and client onboardings/kickoffs • Delegate tasks to junior teammates and manage quality assurance • Directly manage 1–2 Paid Media teammates in some cases • Mentor peers and contribute to media best practices, industry updates, product development, and process improvement • Collaborate with Associate Directors and Senior Director of Paid Media

🎯 Requirements

• 5+ years of experience (minimum) managing Paid Search AND Social campaigns on Google, Meta, LinkedIn, and TikTok • Previous agency experience is a must-have • At least 3+ years of client-facing experience and experience serving as the main point of contact on client engagements • Strong experience driving/leading paid media account strategy • Strong testing and innovation mentality • Experience collaborating with Creative resources and contributing to creative briefs and paid social performance creative • Advanced proficiency with Google Analytics 4 and Google Sheets/Excel • Experience with Google Tag Manager and Supermetrics is a plus • Strong analytical skills, technical knowledge, and attention to detail • Excellent written and verbal communication skills • Eagerness to deliver under tight deadlines • Genuine curiosity to guide research and inform technical work • Outstanding time management and organization skills • Ability to accept constructive criticism professionally and learn from edits • Comfort with constant personal and professional growth

🏖️ Benefits

• Unlimited PTO • Comprehensive health, dental, and vision plans • Virtual Team Events and a fun, casual, inclusive company culture • Company-paid ClassPass membership • 12 weeks of Paid Parental Leave • Summer Fridays • 401(k) with Employer Match • Generous pay • Professional growth and learning opportunities • Remote work culture

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