
11 - 50 employees
Founded 2020
💼 Consulting
🍽️ Food & Beverage
✈️ Travel
💰 Non Equity Assistance - SimpliFed on 2025-03
Consulting • Food & Beverage • Travel
SimpliFed is a digital maternal and infant-care platform that delivers tailored lactation, baby-feeding, and postpartum support for families while integrating with providers and health plans. The company provides virtual care and coordinated care pathways (referrals, EHR/EMR integration, automated workflows) to improve feeding outcomes, reduce ER utilization, and support clinical quality measures. SimpliFed serves families directly and partners with health systems and payers to embed scalable, outcomes-focused maternal health services.
🔥 17 hours ago
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11 - 50 employees
Founded 2020
💼 Consulting
🍽️ Food & Beverage
✈️ Travel
💰 Non Equity Assistance - SimpliFed on 2025-03
Consulting • Food & Beverage • Travel
SimpliFed is a digital maternal and infant-care platform that delivers tailored lactation, baby-feeding, and postpartum support for families while integrating with providers and health plans. The company provides virtual care and coordinated care pathways (referrals, EHR/EMR integration, automated workflows) to improve feeding outcomes, reduce ER utilization, and support clinical quality measures. SimpliFed serves families directly and partners with health systems and payers to embed scalable, outcomes-focused maternal health services.
• Build a predictable, capital-efficient growth engine around SimpliFed’s baby feeding and lactation care • Develop executive relationships, negotiate and close partnerships, and convert agreements into referrals, completed care, and sustainable revenue • Own growth strategy and execution • Expand existing accounts and secure new partners • Build joint activation plans, strengthen referral workflows, and create predictable partner volume • Identify and close strategic consumer partnerships with maternal health, mom and baby, and consumer health organizations • Build business cases and prioritize opportunities based on referral potential, economics, implementation requirements, and strategic fit • Own prospecting, negotiation, launch coordination, performance reviews, renewals, and expansion • Coordinate with internal teams to ensure commercial commitments are delivered and partners produce results • Lead SEO/AEO, earned media, established mom and baby platform placements, social media, and organic acquisition initiatives • Grow existing OB relationships and activate partners with established commercial teams • Evaluate RFPs and provider or professional services agreements • Own channel priorities, budgets, pipeline, forecasts, and performance reporting • Use partnership economics to guide additional DTC investment • Lead a focused team and external specialists or agencies • Assess pipeline, partner performance, and patient acquisition journey; establish baselines and prioritized plans • Execute brand, SEO/AEO, earned media, and social strategies with measurable results • Measure and improve conversion, acquisition costs, channel contribution, revenue, forecast accuracy, patient experience, and clinical outcomes • Collaborate across Clinical, Operations, Product, Finance, and Marketing
• Demonstrated success growing a healthcare, virtual care, or consumer health business through partnerships • Personal ownership of sourcing, negotiating, closing, and expanding complex commercial agreements • Evidence of converting signed partnerships into patient acquisition and revenue, with results you can explain and substantiate • Experience with B2B2C growth and an understanding of consumer acquisition • Ability to evaluate acquisition costs, conversion, retention, and contribution margin and use those measures to allocate resources • Experience leading brand and organic growth initiatives, directly or through specialists • Strong executive relationship skills and ability to align clinical, operational, product, and finance teams around a commercial plan • Startup experience or demonstrated ability to execute with a small team and limited resources • Currently authorized to work full-time in the United States • Care about the mission and families served • Willingness to do hands-on work • Ability to communicate clearly across a distributed team • Initiative and willingness to seek support early when encountering obstacles • Curiosity and follow-through with unfamiliar challenges • Ability to protect patient and provider information • Integrity and respect for healthcare operating realities • Ability to collaborate in a fast-moving environment • Preferred: relationships or experience within women’s health, virtual care, maternal health, baby feeding, or mom and baby consumer brands • Preferred: experience with OB networks and provider or professional services agreements • Preferred: experience activating referral, co-marketing, or integrated care partnerships • Preferred: familiarity with SEO/AEO, earned media, and social strategies in healthcare or consumer health • Preferred: experience growing an insurance-covered virtual care offering
• Ownership of a growth strategy with clear priorities and substantial room to build • Close collaboration with the CEO and leadership team on partnerships, positioning, and investment decisions • Opportunity to help define a category while improving access to care for parents and babies • Incentive compensation and equity • Paid time off • Holidays • Retirement benefits • Remote work arrangements
Apply Now🔥 18 hours ago
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