VP, Marketing

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $220k - $275k / year

⏰ Full Time

🔴 Lead

🎡 Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 1%

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Sinch

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

💼 Consulting

📦 Logistics

📣 Marketing

💰 $48.8M Post-IPO Debt - Sinch on 2024-09

Consulting • Logistics • Marketing

Sinch is a global communications platform (CPaaS) that provides APIs and applications for messaging, voice, email, verification, and conversational AI, along with network connectivity and telco services. It enables businesses to run marketing campaigns, send notifications and alerts, verify identities, and support customers across SMS, RCS, WhatsApp, email, and voice channels, backed by large-scale operator connections and infrastructure. Sinch serves enterprises and communication providers with scalable, secure messaging and voice infrastructure and developer-focused APIs and tools.

📋 Description

• Develop and execute Mailgun’s global marketing strategy aligned to business objectives and measurable growth across self-service, sales-assisted, and enterprise motions • Own the full marketing funnel from awareness and consideration through acquisition, conversion, adoption, expansion, and retention • Develop customer, ICP, buying journey, competitive, and market insights into differentiated positioning, messaging, and growth opportunities • Own product marketing strategy, including segmentation, positioning, messaging, competitive intelligence, launches, and go-to-market strategy • Partner with sales and product leadership on integrated go-to-market strategy • Own Mailgun’s brand positioning and voice • Partner with regional marketing leaders on market-specific plans and regional growth targets • Own marketing investment allocation and performance based on revenue impact and ROI • Own the Mailgun website and digital experience as a growth engine • Lead SEO, AEO, and AI-powered discovery strategies • Build and optimize self-service acquisition funnels for signups, trials, conversion, and revenue • Lead integrated demand generation programs for mid-market and enterprise pipeline and revenue • Partner with regional teams on strategy, programs, content, insights, tools, ABM, thought leadership, events, and webinars • Develop lifecycle and customer marketing programs for engagement, adoption, retention, expansion, and advocacy • Establish experimentation and continuous optimization using data, personalization, conversion-rate optimization, A/B testing, and emerging technologies • Build and lead a high-performing, AI-native marketing organization • Leverage AI across strategy, content, creative, analytics, experimentation, customer insights, and marketing operations • Collaborate with product, sales, customer success, central marketing, and regional marketing leaders • Leverage shared capabilities, data, technology, and best practices with central marketing operations • Establish goals, KPIs, and operating rhythms and communicate performance to senior leadership • Foster accountability, customer obsession, experimentation, and continuous improvement

🎯 Requirements

• 10+ years of progressive marketing experience • At least 5 years in senior marketing leadership roles within SaaS or technology companies • Deep understanding of SaaS business models, PLG, demand generation, sales-assisted growth, and enterprise go-to-market • Demonstrated ability to lead marketing across the customer lifecycle, from brand awareness and demand creation through acquisition, conversion, adoption, expansion, and retention • Strong understanding of digital customer journeys, SEO, emerging AI-powered discovery, AEO, experimentation, and applying AI to marketing strategy and execution • Strong analytical and financial skills, connecting marketing investment and performance to pipeline, revenue, customer value, and ROI • Experience developing global marketing strategies and partnering effectively with regional teams to deliver market-level growth objectives

🏖️ Benefits

• Comprehensive medical, dental, and vision plans • Supplemental plans and telehealth access for all participants • Free virtual counselling resources through a global Employee Assistance Program • Roth and Pre-tax 401(k) options with employer match for all participants • Generous paid time off program • Paid parental leave • Family planning support • Flexible remote work offerings • Paid time off for volunteering • Bonus eligibility