Senior Analyst, Marketing Ops

🔥 15 minutes ago

🏈 Alabama, New Jersey, +3 more states – Remote

🏈 Alabama – Remote 🏖️ New Jersey – Remote 🗽 New York – Remote 🎸 Tennessee – Remote ⚔️ Virginia – Remote

💵 $69.9k - $93k / year

⏰ Full Time

🟠 Senior

📊 Marketing Analyst

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SiriusXM

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

📱 Media

🚘 Automotive

👥 B2C

🔥 Funding within the last year

💰 $1.3G Post-IPO Debt on 2026-02

Media • Automotive • B2C

SiriusXM is the leading audio entertainment company in North America, operating a portfolio of audio businesses including its flagship subscription service SiriusXM, the ad-supported and premium music streaming service Pandora, an expansive podcast network, and an advertising ecosystem through SiriusXM Media and AdsWizz. The company offers live, on-demand, and human-curated programming across music, talk, news, sports, and podcasts, reaching approximately 255 million monthly listeners and roughly 33 million subscribers. SiriusXM also provides connected-vehicle, marine, aviation, and business audio solutions and maintains deep automotive manufacturer relationships and unique spectrum assets to reach listeners wherever they are.

📋 Description

• Develop and deliver highly personalized, data-driven experiences that bring SiriusXM content to life and drive subscriber engagement and retention • Build and maintain sophisticated audiences and segmentation in Salesforce Data Cloud for lifecycle, engagement, billing, retention, and other use cases • Validate audience counts, customer attributes, eligibility criteria, and activation readiness before deployment • Support and execute multi-channel marketing campaigns across Direct Mail, Email, In-Vehicle Messaging, and Paid Media • Design and manage journeys including decision splits, complex logic, and multi-channel experiences • Validate audience eligibility, personalization logic, and journey functionality through comprehensive QA before deployment • Monitor journey performance and proactively troubleshoot automation failures or data issues • Partner with marketing teams and cross-functional stakeholders to translate business requirements into automated solutions • Help define dates, support project timeline management, and coordinate with stakeholders to keep initiatives on track • Document technical requirements, audience and journey logic, campaign configurations, and deployment processes • Follow governance, naming conventions, QA, and change management practices • Identify opportunities to improve and automate existing processes

🎯 Requirements

• Typically requires 3+ years of hands-on Salesforce Marketing Cloud experience, including Journey Builder, Automation Studio, Contact Builder, and SQL • 1+ years of experience with Salesforce Data Cloud or another enterprise CDP, including audience creation and activation • Strong SQL skills and experience working with large relational datasets • Experience building customer segments, lifecycle campaigns, and personalized marketing experiences • Understanding of customer identity resolution, data modeling, and audience governance • Experience troubleshooting complex marketing automation and data integration issues • Salesforce Marketing Cloud and/or Salesforce Data Cloud certifications are a plus • Hands-on experience developing customer segmentation, supporting lifecycle marketing, and leveraging data to drive personalization • Strong problem-solving skills with the ability to work across complex systems and dependencies • Excellent communication skills, able to translate technical concepts for non-technical stakeholders • Experience with automation and/or AI tools such as chatGPT, Gemini, etc. • Must have legal right to work in the U.S. • Hands-on experience designing and building complex, data-driven customer journeys and communications in SFMC, including audience segmentation, complex SQL, journey orchestration, personalization, testing, QA, and troubleshooting • Ability to understand and work with complex subscriber, account, product, payment, and billing data • Ability to translate complex marketing, legal, and business requirements into scalable audience logic, data requirements, automation workflows, and technical solutions across Marketing Cloud and Data Cloud

🏖️ Benefits

• Discretionary short-term incentives may be available • Discretionary long-term incentives may be available

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