Manager, SEO Marketing

Job not on LinkedIn

🔥 4 minutes ago

🇺🇸 United States – Remote

💵 $85k - $95k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 SEO Marketing

👻 Ghost score 0%

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Sirva

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

📦 Logistics

🤝 B2B

🏠 Real Estate

Logistics • B2B • Real Estate

Sirva is a global leader in relocation and moving services that provides employee relocation solutions to corporate clients and moving services to consumers. Its offerings include corporate relocation and mobility (HR/mobility services, visa & immigration, expense management, talent development, reporting & analytics), household goods moving and shipment, commercial moving, temporary accommodations, property management, home buying/selling support, mortgage services, and technology solutions to support relocations. Sirva operates a family of brands (including Allied, northAmerican, Global Van Lines, Alliance, and Sirva Mortgage) with a footprint covering 190+ countries and 69 global locations, serving enterprise and individual clients worldwide.

📋 Description

• Direct and define Sirva’s interactive digital strategy in the consumer moving channel • Ensure GEO best practices across website, design, content creation, linking, and development projects • Lead lead-generation activities for Sirva, Allied, and North American Van Lines across the US, Canada, and Asia Pacific • Evaluate customer needs, capabilities, brand ambitions, competitive realities, and online market opportunities using A/B testing • Oversee GEO, SEO, web development, social media, GMB listings, and video content for B2C and B2B • Manage vendors and agencies for GEO, A/B testing, promotions, review management, social, and local search solutions • Conduct page-speed audits and advise web developers and the IT team • Manage financial planning and the marketing budget to maximize ROI • Oversee online and social media content and coordinate approvals and branding • Drive strategy for generating, monitoring, and managing online consumer reviews • Own website conversion, traffic growth, content, and functionality across listed company websites • Define strategy for emerging technologies and programs • Lead online projects from concept through launch, including communication on scope, budgets, prioritization, ROI, and timelines • Evaluate emerging technology and provide thought leadership on adoption • Create new web properties for lead generation • Perform website integration and implementation, including analytics, testing applications, and vendor integration • Evaluate products, services, and vendors for moving-agent use • Lead vendor evaluations and RFP processes • Act as in-house interactive-channel expert for moving agents

🎯 Requirements

• 4-7 years’ experience in Marketing, including 5 years’ experience in digital media for client or agency • Experience managing creative and media programs and vendors • Successful track record of managing, training, and growing employees • Experience driving revenue based programs • Excellent presentation and writing skills • Basic CRM and CMS skills • Moderate HTML and CSS skills • Ability to operate independently within an ambiguous environment and manage projects from inception through launch • Ability to operate as key member of cross-functional team • High competency level in MS Office, with specific strengths in Excel and PowerPoint • Expert with Google Analytics, Google My Business, Google Tag Manager, Google Insights, Google Trends, and Google Search Console • Expert understanding of SEO KPIs and reporting/analytical tools such as Moz and SEMRUSH

🏖️ Benefits

• Medical insurance • Dental insurance • Vision insurance • 401(k) • FSA/HSA • Employer HSA Match • Life & Disability Insurance • Paid Time Off • Volunteer Time Off • ID Theft Protection Plan • Comprehensive benefits package

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