Global Campaign Manager

Job not on LinkedIn

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🗽 New York – Remote

🗽 New York – Remote

💵 $115.4k - $144.2k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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Siteimprove

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2003

💼 Consulting

📣 Marketing

☁️ SaaS

💰 Venture Round on 2020-01

Consulting • Marketing • SaaS

Siteimprove is a leader in digital governance and analytics, providing a comprehensive platform that enhances accessibility, quality assurance, and SEO tools for businesses. Their services are designed to optimize website performance, improve visitor engagement, and ensure compliance with regulations, facilitating better online marketing strategies. Siteimprove empowers teams to leverage data-driven insights for enhanced digital experiences and increased return on investment.

📋 Description

• Run webinar execution end to end, including registration pages, invitations, reminders, follow-ups, speaker coordination, timelines, platform setup, and attendee-data handoff to sales • Distribute content across email, paid, social, and partner channels • Build and optimize automated nurture programs mapped to audience and buyer stage • Test subject lines, offers, and cadence to improve engagement and conversion • Support integrated launches and campaigns with field and product marketing teams • Translate launch plans into coordinated, multi-channel execution from briefs and timelines through go-live • Assist regional field teams in applying global campaigns to their markets • Set up campaigns with naming, tracking, UTMs, audience segments, and attribution • Track performance against goals, identify what is and is not working, and make mid-flight changes • Share clear reporting with stakeholders • Draft emails, landing pages, invitations, and promotional campaign copy • Report to the Senior Director of Growth Marketing and collaborate with content, digital campaign, field, and product marketing teams

🎯 Requirements

• 5+ years of experience in campaign marketing, marketing operations or demand generation, ideally in B2B SaaS • Hands-on experience executing webinars and multi-channel campaigns from setup to follow-up • Experience building and managing nurture programs in a marketing automation platform such as HubSpot, Marketo or Eloqua • Clear understanding of campaign structure: segmentation, tracking, UTMs, campaign hierarchy and attribution • Strong analytical mindset; comfortable in dashboards and spreadsheets and able to turn results into specific next steps • Strong writing skills, with a track record of clear, concise campaign copy • Ability to learn new tools and topics quickly and stay organized across many moving parts • Ability to collaborate with content, digital, field and product marketing teams and follow through • Experience with webinar platforms such as Sequel • Familiarity with CRM data and lead handoff processes, such as Salesforce • Experience supporting field marketing or product launches • Interest in digital accessibility, SEO or content quality • US-based role • Candidates may be required to complete federal I-9 employment eligibility verification if the role includes FedRAMP-related duties • Certain FedRAMP-related roles may be limited to U.S. citizens or lawful permanent residents

🏖️ Benefits

• Open Paid Time Off (OPTO) for vacation, personal illness, mental health, or caring for a family member • Paid holidays • Volunteer leave • Parental leave • Step Back In program supporting transition back to work • Medical, dental, and vision coverage • Health Savings Account (HSA) • Flexible Spending Accounts (FSA) • Employer-paid life and disability insurance • Employee assistance programs • Virtual care • Wellness resources • 401(k) with company matching contributions • Life and AD&D insurance • Financial wellness resources • Remote or hybrid work options

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