Product Marketing Lead

Job not on LinkedIn

🕒 August 22, 2025

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Sitreps 2 Steercos

WebsiteLinkedInAll Job Openings

1 - 10 employees

📚 Education

🎯 Recruiter

🌍 Social Impact

Education • Recruitment • Social Impact

Sitreps 2 Steercos is a community-driven platform designed to assist veterans transitioning into the workforce, specifically in the business sector. It offers resources such as job boards, MBA and GI Bill calculators, forums, and career transition guidance to help veterans navigate their post-military career options and further their education in business. The platform also provides insights into various career paths, educational opportunities, and networking resources to facilitate successful transitions for military professionals into civilian roles.

📋 Description

• Own and quarterback product launches from inception to successful launch • Develop a thematic approach to launches and establish KPIs to track launch performance and impact • Develop messaging and positioning for product and feature releases and bundle them into thematic launches and campaigns • Relay customer, sales, and market insights that inform product roadmap decisions and UI copy • Build and execute creative campaigns to drive product adoption and revenue, measure results and optimize • Plan and implement go-to-market targeting and acquisition strategies across self-serve and sales-assisted sides of the business • Build strong relationships and lead cross-functional teams across Product, Design, Lifecycle, User Acquisition, and Influencer Marketing

🎯 Requirements

• 5-10+ years of experience in product marketing, or a transferable marketing/product management role • Comfortable owning product launches from inception to successful execution • Experience establishing KPIs to track launch performance and impact • Experience developing messaging and positioning for product and feature releases • Ability to relay customer, sales, and market insights that inform product roadmap and UI copy • Experience imagining and building creative campaigns that drive product adoption and revenue and rigorously measuring results • Experience planning and implementing go-to-market targeting, acquisition, and product adoption strategies across self-serve and sales-assisted models • Leadership experience building relationships and leading cross-functional teams (Product, Design, Lifecycle, User Acquisition, Influencer Marketing) • Bonus: Product-Led Growth (PLG) and B2B background • Familiarity with CRM, data visualization, and marketing automation tools (Salesforce, Customer.io, Mixpanel, Sigma) • Ability to come into the San Francisco office 3X weekly

🏖️ Benefits

• Equity