CRM Manager

🕒 September 17

🇺🇸 United States – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🏆 Customer Success

👻 Ghost score 10%

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Six Values

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2024

📣 Marketing

✈️ Travel

🎮 Gaming

Marketing • Travel • Gaming

Six Values is a B2B betting and gaming technology company that creates player-facing and operator-facing digital experiences for the gaming industry. They provide website and application development, hosting and infrastructure, marketing, data analytics, account management, and payment system solutions, emphasizing speed, efficiency, clarity, continuous improvement, decisiveness, and teamwork. Six Values targets betting and gaming operators seeking turnkey technology, managed services, and data-driven growth support.

📋 Description

• Lead the Sportsbook CRM team and report to the Head of CRM • Implement a comprehensive CRM strategy to increase customer engagement, loyalty, and lifetime value • Align CRM initiatives with business objectives and marketing strategies • Provide guidance, support, and professional development to the CRM team • Foster a collaborative and results-driven team environment • Develop and maintain a comprehensive promotional calendar • Oversee planning, execution, and optimization of multi-channel CRM campaigns across email, SMS, and push notifications • Ensure campaigns are data-driven, personalized, and aligned with customer segments • Conduct quality assurance and A/B testing for CRM campaigns • Analyze customer behavior, preferences, and trends • Refine CRM strategies and improve campaign effectiveness using customer insights • Report CRM performance and provide actionable recommendations to senior management • Develop and maintain detailed customer journey maps • Implement automated workflows and engagement cycles for player segments • Drive continuous engagement and retention while reducing churn • Identify and optimize key customer-lifecycle touchpoints • Collaborate with marketing, product development, and customer service teams • Communicate CRM efforts, strategies, performance, and insights to senior management and stakeholders • Support business needs through flexible working hours, occasional weekend coverage, and urgent out-of-hours matters

🎯 Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field • Master’s degree is a plus • Minimum of 3–5 years of experience in a CRM role • At least 2 years of experience in a managerial position • Preferably experience within the iGaming industry • Proven track record of developing and executing successful CRM strategies • Strong analytical skills with the ability to interpret data and generate actionable insights • Experience with email marketing platforms and marketing automation tools • Optimove preferred • Excellent leadership and team management skills • Strong communication and interpersonal skills • Strategic thinking and problem-solving abilities • Ability to work independently and collaboratively in a fast-paced environment • Comfortable with changes in priorities and plans • English working environment • In-depth knowledge of the online casino and iGaming industry is desirable • Experience with advanced segmentation and personalization techniques is desirable • Understanding of regulatory requirements related to customer data and marketing communications is desirable • Flexibility with working hours, including occasional weekend coverage and availability for urgent matters outside standard business hours

🏖️ Benefits

• Opportunity to join a fast-growing, innovative company • Dynamic, collaborative environment valuing speed, clarity, and decisiveness • Ownership of a critical role with significant business impact • Work with highly motivated, talented professionals • Professional development through team leadership responsibilities • Fully remote work arrangement

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