Director of Acquisition – Sportsbook

Job not on LinkedIn

🔥 43 minutes ago

🏄 California, Colorado, +1 more states – Remote

🏄 California – Remote ⛰️ Colorado – Remote 🗽 New York – Remote

💵 $200k - $235k / year

⏰ Full Time

🔴 Lead

👔 Director

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Sky Betting & Gaming

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

🎲 Gambling

🎮 Gaming

👥 B2C

Gambling • Gaming • B2C

Sky Betting & Gaming is a UK-based consumer-facing betting and online gaming operator. Now part of Flutter UK & Ireland and the wider Flutter Entertainment group, the brand is presented alongside Betfair, Paddy Power, PokerStars and tombola as a market-leading provider of trusted entertainment to millions of customers. The company emphasizes responsible play, customer experience and uses digital platforms (web and apps) to deliver betting and gaming services, with operational presence in Leeds and registration under Flutter Entertainment plc.

📋 Description

• Lead cohort growth strategy: Own the end-to-end strategy for growing and maximizing value from player cohorts across from Awareness through to day 14. • Drive commercial outcomes: Develop and deliver programs that directly impact awareness, consideration, NGR, LTV, payback for the business. • Optimize player journeys: Identify friction points and opportunities across the acquisition funnel and early life. • Incentives & personalization: Partner with centralized growth function to work through what the right growth incentives are to drive highest ROI. • Champion data-driven decisions: Use cohort analyses, behavioral data, and predictive models to inform strategy and prioritize initiatives. • Collaborate across the business: Serve as a critical bridge between Marketing, Product, VIP and Analytics to align on goals, share insights and execute plans. • Test & iterate: Build a robust experimentation roadmap with analytics team to continually refine programs and tactics, leveraging test-and-learn to drive improvements. • Forecast & report: Build forecasts for cohort growth and contribution to NGR, and regularly report on performance to executive leadership. • Develop gaming national ecosystem strategy: Work alongside free to play, sportsbook, prediction market and online casino business to develop an eco-system cross sell and plans

🎯 Requirements

• 10+ years of experience in growth, media or commercial strategy, ideally within online gaming, sports betting, or digital entertainment. • Proven track record of driving customer value and retention through targeted, data-informed initiatives. • Deep understanding of player segmentation, incentives, churn prevention, and monetization strategies in a digital or regulated environment. • Strong analytical skills using LTV and commercial analytics. • Excellent cross-functional leadership and communication skills — able to influence stakeholders and drive alignment across diverse teams. • Experience managing large-scale, complex programs with multiple workstreams and stakeholders.

🏖️ Benefits

• Information about our benefits can be found at https://benefitsatfanatics.com/