Global Omnichannel Customer Engagement Lead

🕒 March 20

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Sobi - Swedish Orphan Biovitrum AB (publ)

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1991

🧬 Biotechnology

💊 Pharmaceuticals

⚕️ Healthcare Insurance

Biotechnology • Pharmaceuticals • Healthcare Insurance

Sobi - Swedish Orphan Biovitrum AB (publ) is a global leader in providing innovative treatments for people with rare diseases. Specializing in therapeutic areas such as haematology and immunology, Sobi is committed to improving patient access to medicines for rare and debilitating conditions. With a strong R&D pipeline, the company is actively pursuing new therapies and collaborating globally to transform patient care in areas such as haemophilia and immune thrombocytopenia. Sobi also engages in extensive sustainability and humanitarian aid programs, demonstrating a firm commitment to patient-centric care and societal contributions.

📋 Description

• Develop omnichannel plans aligned to brand strategy • Advise on approach to campaign execution across markets • Develop and roll out best practice guidance to affiliates • Collaborate with cross functional teams to create personalized journeys • Develop omnichannel guidance and governance through playbooks, training and resources • Build digital content ensuring consistent messaging • Support brand teams with their communication goals across non personal channels • Enhance Sobi’s HCP portal (SobiPro) • Set clear KPI’s and monitor campaigns to track performance • Proactively assess future trends in customer engagement

🎯 Requirements

• University degree level education – Marketing, Engineering, Data or Computer Science • Digital/omnichannel experience at regional or global, including leading extensive digital projects within the pharmaceutical industry • Additional commercial experiences including sales, marketing and business intelligence • Experience in Cardiometabolic disorders is desirable • Proficient with CRM ecosystems such as Veeva • Data driven with strong data and analytics skills, Qlick/Power BI • Desirable experience in data flows/warehouse • Experienced in marketing automation across different customer segments • Fluency in written and spoken English • Additional European language skill is desirable

🏖️ Benefits

• Health insurance • Professional development