Paid Media Contractor

🔥 12 hours ago

🗽 New York – Remote

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💵 $30 - $45 / hour

⏱ Part Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

👻 Ghost score 0%

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Soko Glam

11 - 50 employees

💼 Consulting

🏥 Healthcare

📣 Marketing

💰 $2M Seed Round on 2016-01

Consulting • Healthcare • Marketing

Soko Glam is your most trusted online beauty shop and lifestyle brand, known for its exceptional selection of Korean beauty products and content. Based in New York City, the Soko Glam team regularly travels to Seoul to explore the Korean skincare and makeup market, consulting with experts and selecting products that are well-loved by Korean women. Co-founded by Charlotte Cho, a board-certified esthetician and author, Soko Glam has been a pioneer in K-Beauty in the U. S. since its launch in 2012. It is widely recognized for popularizing the 10-Step Korean Skin Care Routine and has received recognition from major publications including The New York Times and Vogue. Their mission is to help everyone believe there are only good (skin) days ahead.

📋 Description

• Run paid media across Meta, TikTok, and Google, including Performance Max and branded search • Set up, launch, and optimize paid media campaigns • Manage daily, weekly, and monthly budgets and develop spend and revenue projections • Monitor performance against KPIs and identify opportunities to improve efficiency, customer acquisition, conversion, and ROAS • Create paid media creative briefs and ad copy files and collaborate with the Marketing team on creative direction • Identify opportunities for new UGC and creator-led content for paid acquisition, including recommending creative concepts, hooks, formats, and testing angles • Run testing across audiences, creative, and campaigns to improve performance • Track and analyze paid media performance using GA4 and Shopify data • Conduct full-funnel analysis and provide regular performance reporting, insights, and recommendations • Partner with the Marketing team on onsite opportunities that may impact paid media performance

🎯 Requirements

• 4+ years of experience managing paid media, preferably in an eCommerce environment • Beauty industry experience preferred • Experience with Meta, Google Ads, including Google Performance Max and branded search, and TikTok • Strong analytical skills and data-driven thinking with proficiency in paid media metrics and analytics tools • Experience managing budgets, testing campaigns, and optimizing toward performance KPIs • Ability to own key workstreams and drive initiatives from strategy through execution • Strong organizational skills and attention to detail • Excellent communication and collaboration skills

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