CRM & Lifecycle Marketing Coordinator

🔥 0 minutes ago

⚔️ Virginia – Remote

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💵 $59k - $64.5k / year

⏰ Full Time

🟢 Junior

🏆 Customer Success

🚫👨‍🎓 No degree required

🦅 H1B Visa Sponsor

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👻 Ghost score 2%

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Logo of [solidcore]

[solidcore]

201 - 500 employees

Founded 2013

🧘 Wellness

💰 Private Equity Round on 2021-02

Wellness • Fitness

[solidcore] is a high-intensity, low-impact full-body workout regimen that uses a pilates-inspired reformer. Offering an immersive fitness experience with dim lighting and motivating music, the workouts are designed to build strength through slow and controlled movements that target muscle breakdown and recovery. [solidcore] provides a 50-minute workout experience aimed at visible and immediate results. Members can enjoy various perks, including early class booking and partner discounts, through its membership programs. Additionally, [solidcore] enhances accessibility and user experience through its mobile app, which facilitates class bookings, membership management, and notifications about special offers and challenges.

📋 Description

• Build and schedule email, SMS, and push campaigns in Klaviyo, including audience targeting and QA • Set up and maintain automated client journeys for new studio openings, onboarding, trials, member nurture, and new modalities • Draft copy and review agency-produced creative in Figma and Canva according to brand standards • Build and validate client and prospect segments based on lifecycle stage • Translate client behavior data into segmentation logic and personalization strategies • Run A/B tests on subject lines, send times, and content • Summarize campaign performance using Klaviyo, InsightsOS, and Tableau • Maintain a shared content calendar and communicate send dates and marketing changes • Use AI tools to accelerate campaign development, reporting, copy drafting, performance summaries, and QA • Coordinate with Digital, Brand, and Field teams to align CRM messaging with broader marketing initiatives • Identify site or app experience opportunities supporting CRM program goals

🎯 Requirements

• 1-2 years in CRM or lifecycle marketing, agency or in-house • Hands-on experience with a CRM/marketing automation platform; Klaviyo and/or Axle strongly preferred • Familiarity with Figma and Canva for reviewing or building creative assets • Strong copywriting and editing skills, with the ability to adapt to brand voice guidelines • Comfort working with data: pulling reports, spotting trends, and translating numbers into next steps • Comfortable using AI tools such as Claude for drafting copy, summarizing data, or streamlining repetitive tasks • Highly organized, with the ability to manage multiple campaigns and deadlines at once • Clear communicator, comfortable collaborating across Marketing, Digital, Brand, and Field teams • Bachelor's degree preferred, ideally in Marketing, Communications, or a related field

🏖️ Benefits

• Bonus eligibility based on performance • Monthly cell phone stipend • 401(k) with employer match • Medical, dental, and vision insurance • Paid parental leave and parental pay benefits • Free telehealth services • Employee Assistance Program (EAP) • Pre-tax commuter benefits • Flexible PTO • Free drop-in classes at [solidcore]

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