Director, Demand Engineering

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🇺🇸 United States – Remote

⏰ Full Time

🔴 Lead

🖥 Software Engineer

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SonicWall

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1991

About SonicWallSonicWall has been fighting the cyber-criminal industry for over 30 years defending small, medium-size businesses and enterprises worldwide. Backed by research from the Global Response Intelligent Defense (GRID) Threat Network, our award-winning real-time breach detection and prevention solutions, coupled with the formidable resources of over 10,000 loyal channel partners around the globe, are the backbone securing more than a million business and mobile networks and their emails, applications and data. This combination of products and partners has enabled a real-time cyber defense solution tuned to the specific needs of the more than 500,000 global businesses in more than 215 countries and territories.Originally founded in 1991.*U.S. Patents 7,310,815; 7,600,257; 7,738,380; 7,835,361; 7,991,723

📋 Description

• The Director, Go-to-Market Engineering reports directly to the CMO and leads both the Integrated Marketing Managers aligned to each SonicWall product line and the Marketing Operations team. • Responsible for designing, building, and continuously optimizing SonicWall's global demand engine. • Design the system, instrument every layer, optimize the connections between them, and let the machine compound over time. • Maintain a close working relationship with product marketing counterparts, co-developing the messaging frameworks, GTM strategies, and campaign narratives that translate product positioning into partner-activated market demand. • Drive quarterly GTM planning cadences and ensure alignment across demand, field, ops, comms, product marketing, and channel functions.

🎯 Requirements

• 8 to 12 years in B2B marketing, with a trajectory that moves from hands-on campaign execution into systems-level strategy, demand leadership, or marketing operations • Thinks like an engineer -- approaches GTM as a system to be designed, instrumented, and optimized rather than a series of campaigns to be planned and executed • Has owned or deeply managed marketing operations and/or a marketing technology stack -- understands what it takes to govern, evolve, and get real value from the infrastructure • Deep fluency in channel-led and partner-led GTM models -- understands multi-tier distribution, MDF strategy, through-partner marketing, and how to build demand programs that activate the channel as a revenue partner • Experience working with or alongside global field marketing teams, understanding how global strategy translates into regional execution • Comfortable working across the full modern marketing stack: intent data, ABM platforms, paid media, marketing automation, CRM, AI agents, and emerging tools -- as a systems thinker who knows how the components connect and compound • Deeply data literate -- can build attribution models, read pipeline analytics, and diagnose system performance without needing a translator • Has used AI tools in a real GTM context -- not just experimented with them, but integrated them into how work actually gets done • Demonstrated ability to lead and develop direct reports across more than one functional area • Track record of productive collaboration with product marketing, field marketing, and channel or sales organizations • Cybersecurity or enterprise tech background preferred but not required.

🏖️ Benefits

• SonicWall provides relentless security against the most evasive cyberattacks • A modern discipline that replaces the traditional campaign-centric model of demand generation