Director, Go-to-Market Engineering

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🔥 0 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🔴 Lead

🖥 Software Engineer

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SonicWall

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1991

About SonicWallSonicWall has been fighting the cyber-criminal industry for over 30 years defending small, medium-size businesses and enterprises worldwide. Backed by research from the Global Response Intelligent Defense (GRID) Threat Network, our award-winning real-time breach detection and prevention solutions, coupled with the formidable resources of over 10,000 loyal channel partners around the globe, are the backbone securing more than a million business and mobile networks and their emails, applications and data. This combination of products and partners has enabled a real-time cyber defense solution tuned to the specific needs of the more than 500,000 global businesses in more than 215 countries and territories.Originally founded in 1991.*U.S. Patents 7,310,815; 7,600,257; 7,738,380; 7,835,361; 7,991,723

📋 Description

• Design and own SonicWall's global demand engine -- the integrated system of data signals, technology platforms, paid and organic media, AI-powered workflows, channel and field programs, and coordinated tactics that produces pipeline at scale. • Map and continuously optimize the full GTM motion from market awareness through partner engagement to pipeline creation, identifying friction points and engineering solutions at every stage. • Define the instrumentation and measurement framework that makes the demand engine visible -- ensuring every component is tracked, attributed, and connected to revenue outcomes. • Introduce AI agents, automation, and modern MarTech as active, integrated components of the demand system rather than experimental add-ons. • Stay ahead of emerging GTM approaches, tools, and channels, and bring a grounded point of view on what SonicWall should adopt and when.

🎯 Requirements

• 8 to 12 years in B2B marketing, with a trajectory that moves from hands-on campaign execution into systems-level strategy, demand leadership, or marketing operations. • Thinks like an engineer -- approaches GTM as a system to be designed, instrumented, and optimized rather than a series of campaigns to be planned and executed. • Has owned or deeply managed marketing operations and/or a marketing technology stack -- understands what it takes to govern, evolve, and get real value from the infrastructure. • Deep fluency in channel-led and partner-led GTM models -- understands multi-tier distribution, MDF strategy, through-partner marketing, and how to build demand programs that activate the channel as a revenue partner. • Experience working with or alongside global field marketing teams, understanding how global strategy translates into regional execution. • Comfortable working across the full modern marketing stack: intent data, ABM platforms, paid media, marketing automation, CRM, AI agents, and emerging tools -- as a systems thinker who knows how the components connect and compound. • Deeply data literate -- can build attribution models, read pipeline analytics, and diagnose system performance without needing a translator. • Has used AI tools in a real GTM context -- not just experimented with them, but integrated them into how work actually gets done. • Demonstrated ability to lead and develop direct reports across more than one functional area. • Track record of productive collaboration with product marketing, field marketing, and channel or sales organizations. • Cybersecurity or enterprise tech background preferred but not required.

🏖️ Benefits

• Health insurance • Professional development opportunities