Channel Engagement Manager

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🇺🇸 United States – Remote

💵 $110k - $125k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

👔 Manager

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Sound Agriculture

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2014

🌾 Agriculture

💰 $75M Series D on 2022-12

Agriculture

Sound Agriculture is a company specializing in innovative agricultural solutions aimed at optimizing crop nutrient efficiency. They offer products like SOURCE, which activates soil microbes to enhance nutrient availability, and BLUEPRINT, a powerful fungi that expands plants' reach beyond their roots. Their solutions are designed to improve nutrient uptake and plant health, while promoting sustainability by minimizing the use of synthetic fertilizers. Sound Agriculture focuses on providing efficient, risk-free options for enhancing crop nutrition across a variety of crops including corn, soybeans, wheat, and cotton.

📋 Description

• Own Sound’s dealer engagement strategy and health framework, including dealer segmentation, high-potential partner identification, growth indicators, risk flags, and investment priorities. • Partner with Sales, RevOps, and Operations to build repeatable activation and intervention motions that help new dealers ramp faster, help established dealers grow, and help stalled or at-risk dealers get back on track. • Design and continuously improve dealer programs that strengthen engagement, loyalty, and growth, including rewards, co-marketing, onboarding, training, promotional campaigns, and dealer enablement. • Own how Sound shows up in the field and through our dealer network, including dealer toolkits, grower-facing campaign support, local advertising, co-branded materials, swag, and other dealer-facing resources. • Lead the strategy for Sound’s dealer event portfolio, including Kickoff, President’s Club, regional meetings, Advisory Council, customer outings, and relationship-building events; define the commercial purpose, audience strategy, content plan, experience standards, budget, and follow-up motion while holding external partners accountable for logistics and execution. • Own measurement and reporting for dealer engagement, including program utilization, dealer feedback, influenced revenue, attribution, event impact, and ROI; lead regular reviews of what to scale, redesign, stop, or reallocate. • Build alignment across Sales, Operations, Marketing, RevOps, Finance, and leadership by earning buy-in without formal authority, surfacing tradeoffs, and keeping stakeholders moving toward agreed outcomes.

🎯 Requirements

• Experience in agriculture or a closely related industry, with the ability to credibly engage independent dealers in rural markets. • Experience building or redesigning channel engagement programs such as partner tiers, rewards, co-marketing, dealer enablement, training, or similar programs. • Experience owning a marketing or program budget, tracking spend against outcomes, and making keep, cut, or reallocate recommendations based on performance. • Experience working directly with field sales teams and participating in dealer or partner-facing meetings, not just supporting Sales from a distance. • Experience influencing field sales teams or other cross-functional partners without direct authority, including building trust, gaining adoption, and keeping shared initiatives moving through ambiguity or competing priorities. • Strong project management, judgment, and adaptability; able to recognize when a plan is hitting friction, diagnose the issue, and adjust while keeping stakeholders aligned. • Comfortable operating in a fast-changing, resource-constrained startup environment, balancing strategic rigor with practical 80/20 execution. • 5+ years of experience in channel marketing, partner marketing, field marketing, dealer engagement, or a related B2B commercial marketing role. (Preferred) • Experience managing external vendors or agencies, including event planners, creative partners, advertising providers, promotional vendors, or contractors. (Preferred) • Analytical fluency with Excel, Salesforce, dashboards, AI tools, and marketing performance reporting. (Preferred) • Strong written communication skills, with the ability to turn messy inputs into clear recommendations, decision memos, leadership updates, and operating plans. (Preferred) • Experience producing large customer or partner events, including multi-day, high-touch, or executive/VIP formats, with ownership of the attendee experience rather than just logistics. (Preferred)

🏖️ Benefits

• Opportunity to work in an incredible team with a drive to build alternative solutions to age old practices that increase farmer ROI • Competitive total rewards package including base compensation, performance bonus structure or uncapped commission plan for sales positions, and above market equity • Comprehensive health care plans including Medical, Dental and Vision coverage • Flex Spending Account (Healthcare, Dependent Care & Commuter Benefit for US-based employees) • Health Savings Account with monthly employer contribution (for US-based employees on qualifying health plans) • 401(k) with 3% company match (for US-based employees) • Flexible time off policy empowering employees to use time how they need, when they need • Mental health and wellbeing benefits - including dedicated monthly meeting free Focus Days • Paid parental leave (for US-based employees) • Regular events and engagement activities (we actually like hanging out with each other!)