Web Business Specialist

Job not on LinkedIn

🔥 0 minutes ago

🌴 South Carolina – Remote

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⏰ Full Time

🟢 Junior

🟡 Mid-level

👻 Ghost score 10%

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Logo of BlueCross BlueShield of South Carolina

BlueCross BlueShield of South Carolina

10,000+ employees

Founded 1946

🏥 Healthcare

💼 Consulting

⚖️ Legal

Healthcare • Consulting • Legal

BlueCross BlueShield of South Carolina is a leading health insurance provider that offers a variety of health plans, including individual and family plans, Medicare options, and group health plans. The organization focuses on providing coverage and resources for members, employers, and healthcare providers, ensuring access to quality healthcare services. With a commitment to promoting healthier lifestyles and supporting community health, BlueCross BlueShield of South Carolina plays a vital role in the healthcare landscape of the region.

📋 Description

• Manage and improve enterprise websites, portals, and digital experiences • Update and proactively review web content to ensure it is consistent, compliant, accessible, high quality, accurate, reliable, and useful • Build practices and schedules for routinely monitoring websites • Determine actions needed to address website issues and follow them through to completion • Work closely with business and technical teams across the organization to deliver effective digital experiences and support reporting and information needs • Support internet/intranet development and content for the division/department • Assess web business needs and problems and identify revenue-generating opportunities using web design knowledge and research to help develop business strategies • Evaluate competitiveness with related businesses or websites and recommend sales channels, strategic partners, and marketing opportunities • Lead web teams from creation of project/scope documents through testing and implementation • Work with information systems to ensure business needs are met • Serve as a customer liaison with information systems to develop appropriate web-mainframe interfaces • Design and produce multimedia presentations from concepts to completion • Analyze web problems, collaborate with information systems on critical issues, and assist in problem resolution

🎯 Requirements

• A bachelor’s degree OR 4 years of job-related work experience • 2 years of experience in internet/intranet website design or maintenance or social media strategy, including related business writing experience in a creative environment • Intermediate knowledge of internet/intranet technologies and website content design • Good business writing, editing, time management, organizational and multi-tasking skills • Strong analytical and communication skills • Knowledge of Microsoft Office applications • Experience managing enterprise websites, portals, or digital experiences in a content management system (CMS), preferably Adobe Experience Manager (AEM) • Strong documentation and knowledge management skills, including creating training materials, operational guides, and process documentation and communicating technical concepts to non-technical stakeholders • Familiarity with AI-enabled productivity tools, responsible AI practices, and emerging digital experience technologies • Experience applying website standards, including accessibility guidelines (WCAG), SEO/AEO best practices, and conducting quality assurance reviews of digital content and websites • Experience using digital quality and performance tools such as Siteimprove, SwiftType, Google Analytics, Adobe Analytics, or similar platforms • Strong organizational and project coordination skills, with the ability to work independently and across multiple teams • Strong problem-solving skills with a focus on operational efficiency and customer experience

🏖️ Benefits

• 401(k) retirement savings plan with company match • Subsidized health plans and free vision coverage • Life insurance • Paid annual leave — the longer you work here, the more you earn • Nine paid holidays • On-site cafeterias and fitness centers in major locations • Wellness programs and a healthy lifestyle premium discount • Tuition assistance • Service recognition • Dental coverage • Paid Time Off (PTO) • Education Assistance • National discounts to movies, theaters, zoos, theme parks and more • Diverse and inclusive workplace with opportunities to develop skills, advance careers, and contribute to company growth

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