Director, Integrated Media Planning

🔥 9 hours ago

🇺🇸 United States – Remote

💵 $125k - $155k / year

⏰ Full Time

🔴 Lead

👔 Director

👻 Ghost score 0%

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Spectrum Science - a GHMC Company

WebsiteLinkedInAll Job Openings

201 - 500 employees

🏥 Healthcare

💼 Consulting

📣 Marketing

💰 Private Equity Round on 2023-02

Healthcare • Consulting • Marketing

Spectrum Science is a London-based full-service health and life-science communications and marketing agency that provides integrated advertising, medical communications, consulting, media, and clinical-trial engagement solutions. The company specializes in clinical trial recruitment and retention, strategic brand and marketing communications, and data-driven media services across the product and company lifecycle, serving pharmaceutical, biotech and other life-science clients globally.

📋 Description

• Drive organic growth of media solutions within the client base • Lead media solutions for new business pitches • Manage, mentor, and grow a cross-functional team of media planners and optimizers • Develop and document team processes and best practices • Lead media planning, negotiation, deployment, and optimization for assigned clients from beginning to end • Identify and procure or conduct research on media consumption and trends for target audiences • Develop media strategies that directly address client objectives • Partner with earned media specialists to develop integrated Paid, Earned, Owned, and Shared strategies • Manage media schedules and budget reconciliation, and develop and send RFPs to media partners • Evaluate and compare RFP responses and negotiate added value with external media partners • Work with internal account and subject matter expert teams to develop strategic brand plans with integrated media • Assist project management and account teams with estimation of paid media projects and retainers • Nurture relationships with sales representatives across key media partners • Stay current on emerging trends, technologies, and paid media opportunities • Educate internal teams on media planning processes, deliverables, timelines, and paid media proficiency • Plan across digital, traditional, video, and audio paid media channels • Collaborate with paid media subject matter experts to create holistic strategies and leverage media capabilities • Work collaboratively, flexibly, and in a solution-oriented manner while taking a hands-on approach when needed

🎯 Requirements

• Minimum 6 years planning experience within the agency environment • Experience within PR/Communications agencies is a strong plus • Core competency/capability in traditional and offline channel planning • Strong fluency in sponsored content and endemic direct buys within the healthcare space, ideally with corporate communications clients • Minimum 4 years’ experience with pharmaceutical advertising • Management experience • Understanding of digital advertising platforms including Google Ads, Facebook Ad Manager, Programmatic DSPs, and other relevant media platforms • Experience with campaign management, ad serving, and viewability/fraud prevention technology • Working knowledge of third-party media research and competitive monitoring tools • Working knowledge of Google Analytics • Excellent presentation and deck building skills • Able to travel to meet client and agency needs • Ability to work autonomously while also being a strong relationship builder • Strong attention to detail

🏖️ Benefits

• All positions are remote friendly, with options to work remotely from anywhere in the United States, in one of three offices, or a combination • Monthly cell phone reimbursement • Flexible time off • Company holidays, voting time, jury duty and bereavement leave • Sabbatical Program after 7 years of service • 13 weeks paid Parental Leave, inclusive of adoption and foster care placement • Continuous learning and development through Greatest Potential Self, tuition reimbursement programs, and in-house 1:1 coaching • Generous referral bonus • Medical concierge service • Thorough onboarding including accessible conversations with leadership • 401k with company match • 1:1 Financial Coaching and Education • Medical, dental, and vision benefits • Science-backed meditation and mindfulness tools through Headspace