Director of Media Strategy – Performance

🔥 2 minutes ago

🇺🇸 United States – Remote

💵 $150k - $180k / year

⏰ Full Time

🔴 Lead

👔 Director

👻 Ghost score 0%

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Spring Education Group

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

📚 Education

👥 B2C

Education • B2C

Spring Education Group is a private-school operator and education services organization headquartered in Campbell, California. It owns and manages a portfolio of more than 200 schools and school brands across the United States and internationally, offering programs from infant care and preschools through elementary, middle and high schools, plus a globally accessible online private K–12 school. Its portfolio includes brands such as Laurel Springs School (online K–12), Stratford School, BASIS Independent Schools, Chesterbrook Academy, LePort Montessori, and Merryhill School. The company is majority‑owned by investment funds administered by Primavera Holdings Limited.

📋 Description

• Own enterprise paid media strategy and accountability for media investment and performance across Spring Education Group’s preschool, K–12, and online education brands • Translate enrollment priorities, school capacity, market demand, lead quality, conversion performance, lifetime value, seasonality, competition, and brand priorities into differentiated media strategies • Oversee a multi-million-dollar media portfolio and recommend where to increase, maintain, test, or reduce investment • Partner with Finance, Analytics, Enrollment, Regional Directors, and marketing leadership on forecasting and enrollment and financial outcomes • Evaluate performance across the full enrollment funnel, from demand and inquiry through tours, applications, enrollment, retention signals, and lifetime value • Diagnose whether underperformance stems from media, market demand, creative, website experience, lead quality, admissions conversion, capacity, competition, or other factors • Serve as primary liaison with the paid media agency and set strategic direction, objectives, performance expectations, testing priorities, investment guardrails, operating standards, governance, reporting expectations, and escalation protocols • Hold agency partners accountable for execution, optimization, innovation, reporting, quality, responsiveness, and results • Provide strategic leadership to internal paid media resources and create workflows across paid media, brand, web, creative, analytics, CRM, enrollment, and finance • Stay ahead of AI-driven advertising, automation, measurement, privacy, emerging channels, and AI search behavior • Build rigorous test-and-learn programs and scale successful tests across brands, markets, and campuses • Partner with brand, creative, web, conversion, CRM, analytics, and enrollment teams to remove non-media barriers to performance • Establish performance frameworks connecting media investment to qualified inquiries, tours, applications, enrollments, cost per enrollment, lifetime value, and ROI • Analyze performance across brand, campus, geography, audience, creative, campaign, channel, device, and funnel stage • Build scalable reporting and deliver concise, decision-oriented reporting to marketing and executive leadership

🎯 Requirements

• 10+ years of progressive experience in paid media, performance marketing, growth marketing, digital acquisition, or a related discipline • Director-level leadership experience • Significant experience developing strategy for and overseeing multi-million-dollar media investments across multiple brands, locations, markets, or business units • Deep expertise in paid search and paid social, particularly Google and Meta • Experience with video, display and programmatic media, retargeting, local acquisition, and emerging performance channels • Strong knowledge of AI-driven advertising, automation, bidding, audience development, attribution, privacy, platform evolution, and AI search visibility • Proven ability to connect marketing spend to enrollment, acquisition cost, lifetime value, revenue, profitability, and ROI • Full-funnel measurement and analytics fluency, including CRM data, lead management, conversion tracking, GA4, reporting platforms, and dashboards • Demonstrated success managing and challenging paid media agencies, vendors, publishers, and platform partners • Experience leading and developing teams and building effective operating structures • Clear, direct, high-signal communication and ability to translate complex performance information into concise, actionable recommendations • Ability to collaborate with brand, analytics, creative, content, SEO, CRM and lifecycle, web, enrollment or sales, finance, Regional Directors, and executive leadership

🏖️ Benefits

• Full medical, dental, and vision insurance • FSA/HSA options • 401(k) with company match • Student tuition remission • Continued education savings through university partners • Paid holidays and sick days • 20% bonus