Regional Marketing Lead – NF1-PN

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $184k - $245k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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SpringWorks Therapeutics

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2017

🏥 Healthcare

💼 Consulting

🎖️ Defense

Healthcare • Consulting • Defense

SpringWorks Therapeutics is a commercial-stage biopharmaceutical company focused on developing and commercializing precision medicine for devastating cancers. The company employs a precision medicine approach to create life-changing medicines that aim to improve the lives of patients with severe cancer conditions. By developing targeted oncology treatments, SpringWorks Therapeutics strives to unlock the full potential of these therapies to extend and improve patients' lives. Their work includes a focus on rare oncology, BCMA combinations in multiple myeloma, and biomarker-defined metastatic solid tumors.

📋 Description

• Develop and implement regional engagement strategies with disease-state Key Thought Leaders for OGSIVEO and future NF1-PN brands • Generate market and stakeholder insights to inform brand strategy and positioning • Represent SpringWorks and the brand with Key Thought Leaders and Medical Experts • Serve as liaison for the Executive team at prioritized congresses such as ASCO and CTOS • Create and maintain KTL and stakeholder lists, engagement strategies, and action plans • Mobilize thought leaders to community peers in oncology clinics • Implement and measure national and regional congress strategies • Recruit, organize, and moderate KTL meetings and discussions • Identify and implement Peer-to-Peer programming and manage P2P agency relationships • Monitor regional market trends and update engagement plans • Identify thought leaders for promotional speaker programs, advisory boards, conferences, and training meetings • Build relationships with Sales, TBM, Marketing, Market Access, Medical Affairs, and other functions • Contribute to brand planning and lead or assist advisory board design, recruitment, and execution • Identify and recruit speakers and lead speaker training and program execution • Develop KPI measurement linked to national and local plans • Ensure promotional tactics comply with applicable laws, regulations, procedures, and branding guidelines • Develop speaker decks, advisory board decks, and KTL resources • Own and reconcile activity and event budgets • Lead annual national and regional congress planning, execution, measurement, reporting, and KTL insights • Lead annual P2P planning, execution, measurement, reporting, speaker utilization, and monthly/quarterly reporting • Lead quarterly and on-demand brand insights generation and KTL insight reporting • Perform other duties as assigned

🎯 Requirements

• BA/BS degree required • 9+ years of proven experience in pharmaceutical and/or healthcare industry brand marketing and sales (or 7+ years with advanced degree; listed as preferred) • Proven successful track record of relationship building with external stakeholders and extracting business-relevant insights • Direct Thought Leader Engagement experience • Understanding of the US Oncology landscape, including Community Oncology, Academic Oncology, GPOs, payer landscape, and Specialty Pharmacy stakeholders • Experience across P2P, Personal, Non-Personal, and Patient Marketing channels • Successful track record understanding the US regulatory environment and navigating MLR review • Strong scientific acumen • Ability to work cross-functionally and manage multiple projects simultaneously • High proficiency with Microsoft Word, PowerPoint, and Excel • Strong analytical skills and ability to navigate complex challenges • Excellent oral and written communication skills; ability to translate complex information into succinct messages and deliver influential presentations • Strong understanding of commercial business aspects and cross-functional strategic alignment • Expert knowledge of pharmaceutical operating guidelines • Proven project and vendor management skills, including budget management, planning, prioritization, objective setting, and logistics execution • Expertise in expense budget planning, tracking, and ROI measurement • Results-oriented with leadership and influencing skills • Ability and eagerness to work in a fast-paced environment • High ethical standards and personal integrity • Willingness to travel up to 75% of the time, including conferences on weekends and overnight programs • Must reside within the Eastern US

🏖️ Benefits

• Discretionary annual bonus may be available based on individual and Company performance • Best-in-class benefits for SpringWorkers • Access to health and welfare, retirement, paid time off, and other benefits as described in the company benefits information