Regional Marketing Lead – Northeast

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $184k - $245k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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SpringWorks Therapeutics

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2017

🏥 Healthcare

💼 Consulting

🎖️ Defense

Healthcare • Consulting • Defense

SpringWorks Therapeutics is a commercial-stage biopharmaceutical company focused on developing and commercializing precision medicine for devastating cancers. The company employs a precision medicine approach to create life-changing medicines that aim to improve the lives of patients with severe cancer conditions. By developing targeted oncology treatments, SpringWorks Therapeutics strives to unlock the full potential of these therapies to extend and improve patients' lives. Their work includes a focus on rare oncology, BCMA combinations in multiple myeloma, and biomarker-defined metastatic solid tumors.

📋 Description

• Advance commercial potential in rare NF1-PNs and manage thought leader relationships • Create meaningful customer experiences supporting education and therapeutic consideration for healthcare professionals and patients • Work cross-functionally with Marketing, Sales, Market Access, Medical Affairs, Legal, Regulatory, and Compliance • Shape customer engagement strategies, manage peer-to-peer efforts and regional marketing initiatives • Manage congress presence and sponsorships, generate actionable insights, anticipate market trends, and uncover competitive intelligence • Establish and manage Key Thought Leaders, drive advocacy, and cultivate emerging leader relationships • Manage relationships with academic institutions, professional associations, congress committees, and pathway committee members • Identify, develop, and implement regional KTL engagement strategies for OGSIVEO and future NF1-PN brands • Represent SpringWorks and the brand with KTLs and Medical Experts and liaise for the Executive team at prioritized congresses such as ASCO and CTOS • Maintain KTL and stakeholder lists, engagement strategies, and action plans • Implement and measure national and regional congress strategies • Design innovative Peer-to-Peer KTL programming and manage agency relationships • Monitor regional market trends and update engagement plans • Identify thought leaders for speaker programs, advisory boards, conferences, and training • Foster relationships across Sales, Marketing, Market Access, Medical Affairs, and Commercial teams • Contribute to brand planning and lead or assist advisory board execution • Identify and recruit speakers, lead speaker training, and coordinate program execution • Develop KPI measurement linked to national and local plans • Ensure promotional tactics comply with applicable laws, regulations, procedures, and branding guidelines • Develop speaker decks, advisory board decks, and KTL resources • Own and reconcile event/activity budgets and spending • Lead annual national and regional congress planning, execution, measurement, and reporting • Lead annual Peer-to-Peer planning, execution, measurement, and reporting • Lead quarterly and on-demand brand insights generation and reporting • Perform other duties as assigned

🎯 Requirements

• BA/BS degree required • 9+ years proven experience in pharmaceutical and/or healthcare industry brand marketing and sales, or 7+ years with an advanced degree (listed as preferred) • Proven successful track record of relationship building with external stakeholders and extracting business-relevant insights • Direct Thought Leader Engagement experience • Experience with Veeva Vault and PromoMats preferred • Understanding of the US Oncology landscape, including Community Oncology, Academic Oncology, GPOs, payer landscape, and Specialty Pharmacy stakeholders • Experience across promotional channels including P2P, Personal, Non-Personal, and Patient Marketing • Successful track record understanding the US regulatory environment and navigating MLR review • Ability to influence internal and external audiences and support strategic initiatives • Strong scientific acumen • Ability to work cross-functionally, collaborate, and manage multiple projects simultaneously • High proficiency with Microsoft Word, PowerPoint, and Excel • Strong analytical skills and ability to navigate complex challenges • Excellent oral and written communication skills and effective presentation abilities • Strong understanding of commercial business aspects and cross-functional strategic alignment • Expert knowledge of pharmaceutical operating guidelines • Project and vendor management skills, including budget management, planning, prioritization, objective setting, and logistics execution • Expense budget planning, tracking, and ROI measurement • Leadership skills and ability to influence without authority • Ability and eagerness to work in a fast-paced environment • High ethical standards and personal integrity • Willingness to travel up to 75% of the time • Must reside within the Eastern US

🏖️ Benefits

• Discretionary annual bonus may be available based on individual and Company performance • Best-in-class benefits for SpringWorkers