Demand Generation Manager

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Stacker

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2017

📣 Marketing

📱 Media

☁️ SaaS

Marketing • Media • SaaS

Stacker is a content distribution and newsroom-as-a-service platform that syndicates brand editorial stories to 3,000+ vetted publishers, helping brands earn coverage, backlinks, and AI citations while giving publishers free editorial-ready content. It optimizes stories for AI visibility and search, provides native distribution, content optimization, reporting (including GEO and pickup reporting), and a Story Hub/newsfeeds product that scales local newsroom and earned media programs for brands, publishers, and agencies.

📋 Description

• Set the quarterly paid acquisition strategy and channel mix, and own the paid media budget end to end: allocation, forecasting, and ROI accountability • Run LinkedIn Ads and Google Ads campaigns from A to Z: targeting, bidding, budget management, and reporting • Build and iterate on ad creative and messaging in partnership with the marketing and design team: copy, images, videos, and any other asset needed for the campaigns • Test and evaluate new platforms (e.g., Reddit, DOOH) to expand our acquisition surface as budget allows, and make the call on where to invest next • Own performance against core KPIs in partnership with the Director of Marketing: cost per meeting, CTR, conversion rate, total meetings, and pipeline contribution • Own the marketing automation and AI-powered workflows that support demand gen (HubSpot, Clay, and connected tools), including account scoring and personalized outreach workflows • Produce creative assets on a consistent cadence • Maintain reporting and present results and strategy recommendations directly to marketing and company leadership • Partner with Content and Sales to close the loop on lead quality and messaging alignment

🎯 Requirements

• 5 years of experience in demand generation, growth marketing, or digital paid marketing at a B2B company. • Experience setting strategy and budget allocation for a paid acquisition program, not just executing against a plan handed to you • Hands-on experience running LinkedIn Ads and Google Ads campaigns with budget ownership • Comfort creating or closely directing ad creative and messaging. You don't need to be a designer, but you should be able to iterate on assets and know how to use Figma (or be eager to learn quickly) • Strong analytical foundation via Google Analytics (GA4) and HubSpot • Clear, direct communicator with strong async collaboration habits • Able to work core hours in Eastern Time.

🏖️ Benefits

• Equity Program • Unlimited PTO • 100% Remote • Paid Parental Leave • 401(k) Match • Team Events