Lead Product Manager, GEO

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Stacker

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2017

📣 Marketing

📱 Media

☁️ SaaS

Marketing • Media • SaaS

Stacker is a content distribution and newsroom-as-a-service platform that syndicates brand editorial stories to 3,000+ vetted publishers, helping brands earn coverage, backlinks, and AI citations while giving publishers free editorial-ready content. It optimizes stories for AI visibility and search, provides native distribution, content optimization, reporting (including GEO and pickup reporting), and a Story Hub/newsfeeds product that scales local newsroom and earned media programs for brands, publishers, and agencies.

📋 Description

• Own and evolve Stacker’s client reporting product strategy and roadmap, initially focused on GEO/AI visibility. • Drive feature development from concept to launch by writing PRDs and user stories, prioritizing initiatives, and partnering through development, QA, and release. • Define methodologies, metrics, visualizations, and client narratives for AI search visibility reporting. • Analyze reporting data across stories and campaigns with Data Science to uncover insights, improve product experiences, support case studies, and shape educational content. • Monitor client feedback, run beta programs, and synthesize use cases to identify opportunities and roadmap priorities. • Align leadership, client-facing teams, Engineering, Design, and other cross-functional stakeholders on roadmap decisions, timelines, and investments. • Track SEO, GEO, competitive tooling, and AI-driven discovery trends to inform product direction. • Maintain partnerships with SEO/GEO tooling providers and industry experts.

🎯 Requirements

• 4+ years of experience in product management, client reporting and analytics, agency SEO, or adjacent product-building roles, ideally within media, data, or marketing technology. • At least 1 year researching, working, or hacking together GEO-related projects. • Strong familiarity with the SEO, content marketing, martech, and AI visibility (GEO) ecosystem. • Hands-on experience with Ahrefs, Semrush, Similarweb, Profound, Airops, Peec.ai, or comparable SEO/GEO platforms. • Understanding of AI search, including LLMs, retrieval systems, and citations, and their intersection with content strategy, PR, earned media, and SEO. • Demonstrated success leading strategic, cross-functional initiatives and influencing stakeholders across multiple teams. • Analytical fluency using datasets and tools such as Google Sheets, SQL, or BI platforms. • Excellent written and verbal communication skills, including presenting to senior stakeholders and client-facing teams. • Experience writing PRDs and collaborating with Engineering and Design through full product build cycles. • Nice-to-have: 2+ years working with AI, automation, or data-intensive products. • Nice-to-have: B2B SaaS experience with client-facing dashboards, portals, or reporting experiences. • Nice-to-have: Experience creating enablement materials and training go-to-market teams. • Nice-to-have: Established relationships within the SEO, GEO, or AI search ecosystem. • Nice-to-have: Familiarity with content performance measurement, data storytelling, and client-facing insight reporting. • Nice-to-have: Experience running beta programs or structured client feedback loops.

🏖️ Benefits

• Flexible schedules • Unlimited vacation/PTO • Employee equity program • Full health & dental coverage • 3 months paid parental leave • 401(k) match • Life insurance & short-term disability • Team culture, events & retreats • Career growth opportunities • 100% remote work