Manager, Global SEO, AEO

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Stanley Black & Decker, Inc.

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1843

🚘 Automotive

🏗️ Construction

📦 Logistics

💰 Post-IPO Debt on 2023-03

Automotive • Construction • Logistics

Stanley Black & Decker, Inc. is a leading global provider of tools, outdoor products, and industrial solutions. Known for its iconic brands such as DEWALT, CRAFTSMAN, and Stanley, the company offers a wide range of tools and solutions for various industries, including engineered fastening and manufacturing technologies. Headquartered in New Britain, Connecticut, Stanley Black & Decker is committed to innovation, sustainability, and empowering people through its community initiatives. The company plays a significant role in the skilled trades sector, focusing on upskilling and inclusive culture, aiming for a positive impact on both the planet and its people.

📋 Description

• Execute technical SEO audits across SFCC, AEM, and Shopify brand websites • Serve as the technical SEO resource during website builds and platform migrations • Review staging environments, flag pre-launch issues, and validate post-launch technical health • Implement and maintain XML sitemaps, robots.txt directives, hreflang tags, and structured data/schema markup • Own Core Web Vitals monitoring and partner with development teams to prioritize and validate fixes • Conduct log file analysis to identify crawl budget inefficiencies • Develop keyword research frameworks by brand, product category, and market • Produce optimized content briefs and conduct on-page audits • Lead topic clustering and content gap analysis • Guide content teams on AEO best practices and AI-answer-optimized formats • Own SEO performance reporting across the brand portfolio • Build dashboards in Google Search Console, SEMrush or BrightEdge, Adobe Analytics or GA4, and Looker Studio • Conduct competitive gap analysis and monitor SERP features • Support regional and brand teams with SEO/AEO guidance for campaigns, product launches, and platform projects • Contribute to training materials and best practice guides • Support larger Digital COE Team initiatives and perform other duties as assigned • Demonstrate the SBD Values of Agility & Performance, Courage & Innovation, Inclusivity & Collaboration, and Integrity & Accountability

🎯 Requirements

• Bachelor’s or Master’s degree in Marketing, Communications, Computer Science, or a related field; equivalent experience will be considered • 3+ years of SEO experience, ideally at an enterprise brand or agency managing multi-brand or multi-marketing programs • Proven technical SEO skills including crawl management, log file analysis, schema/structured data, hreflang, canonicalization, redirect strategy, and Core Web Vitals • Direct experience working on or auditing websites built on SFCC, AEM, Shopify, or comparable enterprise platforms • Strong analytical and problem-solving skills • Proficiency in enterprise SEO tools such as SEMrush, Conductor/BrightEdge, Screaming Frog, and Google Search Console • Solid working knowledge of Adobe Analytics or GA4 • Experience building dashboards in Looker Studio or equivalent • Working knowledge of HTML, CSS, and JavaScript as they relate to SEO • Ability to identify and communicate technical issues to developers

🏖️ Benefits

• Medical insurance • Dental insurance • Life insurance • Vision insurance • Disability benefits • 401(k) • Employee Stock Purchase Plan • Paid time off, including paid vacation, holidays & personal days • Tuition reimbursement • Well-being programs • Discounts on Stanley Black & Decker tools and products • Discounts through partner and vendor programs • Wellness program • Career growth opportunities and multiple career paths • Digital learning portal, Lean Academy, and online university • Certificates and specializations from renowned colleges and universities • Volunteerism and sustainable business practices