Manager, Media Strategy, Outdoor

🔥 0 minutes ago

🏈 Ohio – Remote

🏈 Ohio – Remote

💵 $62.2k - $100.2k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

👔 Manager

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Stanley Black & Decker, Inc.

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1843

🔧 Hardware

💰 Post-IPO Debt on 2023-03

Manufacturing • Hardware • Industrial Solutions

Stanley Black & Decker, Inc. is a leading global provider of tools, outdoor products, and industrial solutions. Known for its iconic brands such as DEWALT, CRAFTSMAN, and Stanley, the company offers a wide range of tools and solutions for various industries, including engineered fastening and manufacturing technologies. Headquartered in New Britain, Connecticut, Stanley Black & Decker is committed to innovation, sustainability, and empowering people through its community initiatives. The company plays a significant role in the skilled trades sector, focusing on upskilling and inclusive culture, aiming for a positive impact on both the planet and its people.

📋 Description

• Leading and managing the strategies and tactics associated with local dealer advertising primarily for Cub Cadet®, DEWALT®, and Hustler dealers in the US. • Local advertising is designed to create awareness and drive demand for outdoor power equipment year-round at dealerships and online in markets of varying sizes. • Project management includes the management of Local Dealer Advertising account supporting Independent Retail (dealer) business focused on program strategy, management, and communications. • Lead all Local Dealer Advertising programs(s) primarily for Cub Cadet, Cub PRO, DEWALT (commercial gas mowers and electric tools/outdoor power equipment) and Hustler including integration of local digital advertising, local broadcast/Cable/OTT. • Identify areas of opportunity to achieve efficiencies in local dealer advertising program planning and execution. • Collaborate with brand agencies and internal team to ensure media plans (traditional and digital) align with brand strategy and national media plans. • Develop a deep understanding of specific dealer needs in the digital space and work with brand agencies to optimize digital strategies across all channels. • Monitor advertising campaigns and develop meaningful analytics for program. • Effectively communicate results and provide strategic direction during and post campaigns. • Analysis of return on advertising investment (ROAS). • Assist in managing premade ad creative for dealer use with agency partner(s) for spring, snow, promotional, new product launch advertising. • Execute detailed billing of advertising funds to individual dealer accounts, tracking all advertising monthly billing, and fiscal year budget tracking. • Monitor and verify advertising fund and media billing from agency/agencies, review billing of advertising managed by Cub Cadet, DEWALT and Hustler to each dealer, monitor all media billing changes from agency/agencies, facilitate annual agency/agencies audit; extend to other brands as needed. • Lead agency relationship including managing contractual documents, primary day to day contact for agency inquiries on dealer ad inquiries, and monitor and manage metrics (reporting measures). • Collaborate with sales team(s) on program planning, participate in variety of sales meetings (regional and business planning meetings, sales webinars, annual National Sales Meeting, annual Dealer Convention). • Share programs and learnings with other global dealer business channels within the organization.

🎯 Requirements

• Bachelor’s degree in marketing or communications • 3-5 years minimum experience in marketing, advertising, paid media planning (including digital and traditional tactics) • Well-organized, detail-oriented thinker that possesses the ability to manage multiple projects simultaneously • Customer focused and service minded, with a desire to work in cross-functional teams. • Self-starter capable of working independently • Excellent verbal and written communication skills • Extremely proficient in excel and PowerPoint • General understanding of media purchasing, billing, verification a plus • Marketing experience in dealer retail business, franchise business experience a plus • Experience managing co-op media is also a plus

🏖️ Benefits

• Medical, dental, life, vision, disability, 401(k), Employee Stock Purchase Plan, paid time off, and tuition reimbursement in addition to programs & benefits in support of your well-being. • Discounts on Stanley Black & Decker tools and other partner programs. • Career paths aren’t linear here. Being part of our global company with 60+ brands gives you the chance to grow and develop your skills along multiple career paths. • Have access to a wealth of learning resources, including our digital learning portal. • Experience an awesome place to work, where we have mutual respect and a great appreciation for a wide range of perspectives and experiences. • Help us continue to make positive changes locally and globally through volunteerism, giving back, and sustainable business practices.